Logo Designing Rules You Mustn’t Miss! - Jain Technosoft

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Logo Designing Rules You Mustnt Miss! Jain
Technosoft
We all know that finalizing on a perfect logo is
one of the most important elements of a
companys branding process. This is because the
logo visually represents the companys brand and
its value in front of customers. It is a graphic
representation of a companys message, and it
stands as the identity of the brand. Moreover,
people are more likely to remember a company by
its logo. Therefore, a good logo is very
important in creating awareness and attracting
new customers towards a brand. And, do you know
that the logo is one of the major deciding
factors that can influence people on whether to
buy from the brand or not!?
So, you can now see the importance of a logo for
a business. This is why people hire special
designers for getting their logo done. You can
also get in touch with a qualified Web
design company in India to get all your business
branding elements designed just perfectly. So,
what do you mean by perfect here? Generally,
we see designers opting for a minimal design with
a simple text, and a symbol, picture, or
illustration that can capture the essence of the
brands message, rather than a very complicated
design that does not connect, or is difficult for
the audience to remember. Here are certain rules
that you must follow while designing your logo in
order to draft the perfect one.
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First, do a research The first and foremost step
you need to perform is research. Things get
better with a little research and same goes
while designing a logo too. You need to
understand whats new and fresh in the market,
you need to see what your competitors are doing,
and you need to drive inspiration for devising
the right designing strategy for your logo. Along
with research, you also need to know which
styles and combinations will work for your
particular industry and business and this is
where you need a professional designer to help
you out! Originality Originality is what you
need in every field today to achieve success.
Although you have researched what is going on
around, have taken inspiration from your
competitors, and also need to align with the
latest design trends, you neednt copy or imitate
anyone. While staying in line with the fresh
trends, you also need to put in your own original
designs, vision, and expression. After all, you
need a unique yet easily recognizable
logo. Font and color The text style and colors
are two very important elements of a logo. You
need to use the font and color that blends well
with your business and its image. For example, if
you are into a professional business like that
of a doctor or lawyer, your logo should look
subtle and professional. You cant opt for fancy
fonts and bright contrasting colors. Similarly,
if you are into the fashion or entertainment
industry, you can play with fonts and bright
colors. Whatever you do, you must make sure that
your font and colors not only blend with your
business image, but also complement each other.
Manage your choices carefully and express
simplicity, professionalism, and reliability in
whatever you do. Placement Once you have
designed the perfect logo, you need to be very
careful with its placement. Placing your logo on
different advertising media means different
placements for the right kind of effect and
attraction. It isnt necessary that if you place
your logo on the top right corner of your
website, you need to place it just there in all
your promotional copies. Every kind of medium
visiting card, brochure, flyer, banner,
letterhead requires a different logo
placement. Wherever you place your logo, it is
important that it prominently stands out, and
there are no other elements around the logo to
compete with.
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Device compatibility We all know how people are
using different gadgets and browsers to view a
single website. It could be desktops,
smartphones, tablets, or television screens you
need the right scalability and compatibility for
different screens and browsers. Have you noticed
how big companies have shifted from bold 3D
logos to simpler flatter designs now? This is
because flat and simple styles scale better, and
are compatible with most browsers. Now that you
know the rules of thumb for logo designing,
utilize them in the best possible way to design
your brands logo. Whether you opt for a hand
drawn logo or graphics logo, pay attention to
all the details mentioned above. The best you can
do is hire a professional Web design company in
India who can take care of all the
professionalism and detail, and bring to you the
perfectly designed logo for your brand!