The CEO’s Guide To Online Reputation

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The CEOs Guide To Online Reputation

• www.accuratereputation.com

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• As a chief executive, your role must include
  being the face of your establishment. Thus, it
  is in your best interest to tackle the difficult
  task of maintaining a good standing within
  various online communities. By doing so, you help
  enrich your reputation and reap the benefits of
  the online market to its fullest.

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• This grueling task only can be taken on with
  determination and a good strategy to follow. In
  order to gain an advantageous lead over the
  competition, it is imperative that you, as a
  chief executive, provide solid management and
  offer recommendations to your team on how to
  improve the corporate image. This is first and
  mostly achieved by leading by example. You can
  use the following simple criteria to create a
  basis for your strategy to maintain the best
  possible online reputation.

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MAINTAIN VISIBILITY ONLINEIN A PRODUCTIVE MANNER

• While limiting content can prevent negative
  feedback or a poor image about your company from
  manifesting, it will not aid in improving your
  online reputation in the least. Not being able to
  find information about your business online is a
  sure way for your company to fade away into the
  abyss, hidden behind the staggering masses of
  competition.
• Ensure that you have enough high-quality content
  present online, whether it is via a company
  website or through social media. It may also be
  beneficial if you produce a personal blog, where
  you can both represent your brand and provide
  useful information to potential clients. By
  personalizing yourself to the public, individuals
  can feel more connected to the company, as they
  get a glimpse into the inner workings of the
  CEOs mind.
• Simultaneously, it is imperative that these
  various pages are easily accessible to anyone
  making an organic online search. Utilize your
  resources as chief executive to ensure that your
  company can be instantly noticed on various
  search engines through proper SEO (search engine
  optimization).

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COLLECT AND MONITOR FEEDBACK TO ACCURATELY
DEPICT YOUR COMPANY

• Viral news affects all aspects of the internet,
  and can adversely affect your companys
  reputation if not dealt with properly. While good
  content can aid in your image, theres no telling
  how others may work against you in some way or
  another. No amount of content you produce can
  bury damaging comments that spread like wildfire.
• You have the power to monitor and effectively
  react to any news or comments that are harmful to
  your company, and, therefore, must remain alert.
  Educate your team to become more attentive to the
  publics reactions so that your company maintains
  proper inclusion within the online community,
  rather than simply observing from the outside.

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PERSONALIZE THE EXPERIENCE BY ADJUSTING TONE OF
YOUR REACTIONS

• Whether youre observing positive or negative
  feedback from the public, you must present
  yourself in a way fitting to a professional
  company. Chief executives must not react rashly
  to a berating comment or complaint, but rather
  remain composed and formulate responses to
  benefit the reputation of the company. For
  example, if a member of the public disproves of a
  company practice, structure your response to
  logically explain the practice and redirect the
  conversation toward a positive aspect of your
  business.

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PERSONALIZE THE EXPERIENCE BY ADJUSTING TONE OF
YOUR REACTIONS

• Furthermore, simply ignoring displeasing comments
  or press does not aid in your reputation in any
  way. A leader should be proactive in chasing them
  down to provide resolutions of some kind. Use
  your blog or participate in online communities
  like social media, where negative feedback most
  often manifests, and personalize yourself to the
  public with constructive replies. Naysayers are
  less inclined to be so brashly voiced when
  continuously faced with composure and reason.

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• Building a secure online reputation takes time
  and determination, but achieving it is vital to
  your success. CEOs are tasked with representing
  the company, and therefore, your image on the
  Internet must be both compelling and significant.
  Stay proactive and distinguish yourself in
  upholding an accurate brand image, while being
  able to constantly evolving to meet the needs of
  your marketplace.

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Thanks

• www.accuratereputation.com