6 Mistakes Package Designers Make & How to Avoid Them

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Mistakes Package Designers Make How to Avoid
Them
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Outline

• Introduction
• About Packaging Design
• Mistakes in Packaging Design
• How to overcome it
• Take away

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Introduction

• Creative packaging design defies convention and
  sets new market trends.
• An excellent package design effectively breaks
  away from the look of the competing retail
  products sitting on the shelves around it,
  painting an intriguing and exciting picture of
  whats inside.
• When you are trying to sell your product,
  branding is key.

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About Packaging Design

• Not every packaging graphic design is perfect and
  mistakes are often made.
• Although this could be viewed as a learning
  experience for the designer, it could be a
  potentially fatal error for business owners who
  may lose a substantial amount of money to common
  branding mistakes.
• Thus, the Graphic Designing company should be
  familiar with many of the common mistakes package
  designers make and they have the know how to
  avoid them. 

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Mistakes in Packaging Design

• Whether you are a graphic designer or a business
  owner, here are some things you may want to look
  out for in your advertising campaign.
• Typography
• Stock Images
• Understanding the Brief
• Proofreading
• Being Original
• Not following trends

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How to overcome it

• Try to avoid font overload that can overwhelm
  consumers.
• Hire a professional photographer to click a image
  then using a Stock Images.
• Graphic designers must understand what the client
  wants, and also what the target demographic is.
• Only Spell check is not sufficient to check the
  errors use, try other ways like hire a Third
  Party to do proofreading it.
• Take inspiration and dont copy the ideas other
  parties.

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Take away

• Top-notch Branding and Package Design can really
  make or break a product.
• You want to be sure that the graphic designer you
  chose is familiar with all the pitfalls of the
  industry so that you can be confident your
  product is given all the advantages it deserves.
• San Diegos graphic design and branding
  company, Lien Design, has really done its
  homework. They are familiar with many of the
  common mistakes Package Designers make and they
  have the know how to avoid them.