Digital Marketing Training in Bhopal - PowerPoint PPT Presentation

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Digital Marketing Training in Bhopal

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We are one of the leading Digital Marketing Training institute in Bhopal, providing the quality education to the schools, under-graduate, graduate & job seeker students to become a professional & certify Digital Marketer. This courses having the complete package of SEO, SMO, PPC & Content Writing Training , you can understand the things well and make your career in the Digital Marketing industry.. – PowerPoint PPT presentation

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Title: Digital Marketing Training in Bhopal


1
Digital marketing
Course Duration 45 days
Plot No.147,3rd Floor, Zone-2, M.P Nagar
Sudarshan Palace Hotel Bhopal
0755-4905060 , 9039919374
www.gurudisha.com
2
Digital marketing training
We are one of the leading Digital Marketing
Training institute in Bhopal, providing the
quality education to the schools, under-graduate,
graduate job seeker students to become a
professional certify Digital Marketer. This
courses having the complete package of SEO, SMO,
PPC Content Writing Training , you can
understand the things well and make your career
in the Digital Marketing industry..
Course of digital marketing
  • SEO (SEARCH ENGIN OPTIMIZATION)
  • SMO ( SOCIAL MEDIA MARKETING)
  • PPC (PAY PER CLICK)
  • GOOGLE CERTIFICATION

3
MODULES OF DIGITAL MARKETING
  • Digital marketing
  • Website Planning and creation
  • Search Engine Optimization
  • Google Analytics
  • Social Media Marketing
  • PPC Advertising , Google Adwords
  • Email Marketing
  • Online Display Advertising
  • E-commerce Marketing
  • Mobile Marketing
  • Content Marketing
  • Online Reputation Management
  • Affiliate Marketing
  • Adsense and Blogging
  • Report and Management
  • Creating an Internet Marketing Strategy/Doubt
    Session
  • Interview Preparation

4
Digital marketing overview
  • Increasing Visibility
  • Visitor Engagement
  • Bringing Targeted Traffic
  • Conversion Leads
  • Retention
  • Performance evaluation

5
Website planning and creation
  • Different types of web server
  • Based on functionality
  • Based on purpose
  • Based on purpose
  • Planning and conceptualizing a website
  • Identifying objectives of a website
  • Deciding on number of page required
  • Creating Blueprint of every webpage
  • Planning for engagement option
  • Web design word press

6
Search engine optimization
  • ON PAGE OPTIMIZATION
  • Introduction to on page optimization
  • Essential of good website designing
  • HTML Basic for SEO
  • Duplicate page analysis
  • Off page optimization
  • Introduction to off page optimization
  • Link building Methodology
  • Search Engine Submission
  • Social Bookmarking

7
GOOGLE ANALYTICS
  • Understanding Google Analytics
  • How to set up Analytics account
  • How to add Analytics code in a website
  • Understanding goals and conversions
  • Difference between bounce rate and exit rate
  • How to reduce bounce rate
  • Monitoring traffic source

8
SOCIAL MEDIA MARKETING
  • What is social media
  • how SMM is different form other forms of
    marketing
  • marketing on social networking and its important
  • Face book marketing
  • TWITTER MARKETING
  • Google marketing
  • Pinterest marketing
  • Integram marketing

9
Ppc advertising google adwords
  • Google Adwords overview
  • Understanding Adword algorithm
  • Creation search campaigns
  • Creating Ads
  • Tracking performance/conversion
  • Creating Display Campaign

10
Email marketing
  • Intro to Email marketing
  • The secret of success
  • Email structure
  • Essential factors

11
Online display advertising
  • Introduction to display advertising
  • How to reach your target audience via display
    ads
  • Display ads design types and best practies
  • Using the power of remarketing strategies for
    display ads
  • Measurement and metrics for display ads
  • Questions and Anwers on display ads best practies

12
E-commerce marketing
  • E-Commerce overview
  • E-Commerce Advantage
  • E-Commerce Disadvantage
  • E-Commerce Business models
  • E-Commerce Payment System
  • E-Commerce Security System
  • E-Commerce B2B Mode
  • E-Commerce EDI
  • E-Commerce B2C Mode

13
Mobile marketing
  • Mobile marketing overview
  • Mobile technology reach
  • Mobile marketing Strategies
  • Mobile marketing policies
  • SMM Campaign
  • Mobile website marketing strategies
  • Mobile advertising ecosystem
  • Mobile social media marketing
  • Mobile E-mail marketing
  • M-commerce

14
CONTENT MARKETING
  • Content Marketing Overview
  • Content Marketing Target Customer
  • Content Marketing Content Creation
  • Content Media Channel
  • Content Marketing Editorial Calendar
  • Content Marketing Style Guide
  • Content Marketing Basic Tools
  • Content Marketing Challenges
  • Content Marketing Tracking Success

15
ONLINE REPUTATION MANAGEMENT
Understanding online Reputation Management any
Why its Important
  • Everythings Online As it Happens
  • What is Online Reputation
  • Understanding the Important of Online
    Management(ORM)
  • Monitoring your Online Reputation
  • Improving your Online Reputation

16
Affiliate marketing
  • Course introduction What this first to
    understand what you get form the course
  • Affiliate marketing basics
  • Steps to get started with affiliate marketing
  • New! Fundamentals of choosing great offers that
    will make the most money
  • Comparison of major affiliate sites
  • Further resources

17
ADSENSE AND BLOGGING
  • What is Adsense
  • How to get approved for Adsense
  • Cool trick to get Adsense account interface
  • Placing ads on your blog
  • How you will make money with Adsense

18
Reports and management
Creating an internet marketing strategy/doubt
session
Interview preparation
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