Basics of SEO

1
Basics of seo
2
What is seo?

• SEO stands for search engine optimization.
• It is the term for all the methods you can use to
  improve the ranking of the website or we can say
  to ensure the visibility of the website and its
  content on search engine page results.
• It is basically the practice of increasing the
  traffic for your website through the organic
  search engine results.

3
Types of seo
4
On page Optimization

• Meta Tags Meta tags are the snippets of page
  text which describe the content of the page. Meta
  tags appear on the page code not on the page
  itself.
• Alt Tags Alt tag is an HTML attribute applied to
  image tags to provide a text alternative for the
  search engine.
• Quality Content Quality content means your
  content should be unique and to the point.
• Internal Linking The links that go from one page
  on a domain to another page on the same domain is
  internal linking.
• Title Tags Its an HTML element that specifies
  the title of a web page. Title tags are displayed
  on SERPs as the clickable headline for a given
  result.
• H1 Tags H1 tag is the main heading of the
  webpage. It is used as the visible title of the
  page content.

5
Off page optimization

• Off Page Optimization refers to all the
  activities performed outside the boundaries of
  the website to improve its position on search
  engine result pages.
• Some of the off page activities are as follows
• Link building
• Social Bookmarking
• Classifieds
• Blog directories
• Comment link
• Video sharing
• Business listings
• Social media

6
techniques of seo

• There are two major techniques of SEO
• White hat SEO It is the technique of SEO that
  uses the methods to improve the search engine
  rankings of website which follow the search
  engine guidelines.
• Techniques Quality content, restructuring,
  HTML optimization.
• Black hat SEO It exploits the weakness of the
  search engine algorithms to get high rankings for
  website.
• Techniques keyword stuffing, spam, cloaking
  or hidden text etc.

7
So what are seo funadamentals

• Quality Content
• Quality backlinks
• Technical structure
• Social Media

Best SEO company in India
8
Contact Us

• SoftProdigy Solutions
• E 206, Industrial AreaPhase-8 B,
  Mohali,Chandigarh Area, India,160055
• 91 172 5211400
• You can visit us at http//www.softprodigysolu
  tions.com