What is Search Engine Optimization (SEO) - PowerPoint PPT Presentation

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What is Search Engine Optimization (SEO)

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We provide best SEO services in Nashik, Pune. We try to get the best results and follow our set of rules to have the best outcome – PowerPoint PPT presentation

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Title: What is Search Engine Optimization (SEO)


1
What is Search Engine Optimization (SEO)?
2
Introduction
  • SEO is a marketing discipline focused on growing
    visibility in organic (non-paid) search engine
    results.
  • SEO encompasses both the technical and creative
    elements required to improve rankings, drive
    traffic, and increase awareness in search
    engines. There are many aspects to SEO, from the
    words on your page to the way other sites link to
    you on the web.
  • Sometimes SEO is simply a matter of making sure
    your site is structured in a way that search
    engines understand.
  • Search engines Google , Bing ,Yahoo

3
Why does my website need SEO?
  • The majority of web traffic is driven by the
    major commercial search engines, Google, Bing,
    and Yahoo!.
  • Although social media and other types of traffic
    can generate visits to your website, search
    engines are the primary method of navigation for
    most Internet users.
  • This is true whether your site provides content,
    services, products, information, or just about
    anything else.

4
Types Of Search Engine Factors
  • On Page Optimization On Page is Optimizing
    your web page in order to rank higher and earn
    relevant traffic in search engine. On-page refers
    to the content and HTML source code of a page
    that can be optimized.
  • Off Page Optimization Off page SEO are the
    techniques that can be used to improve the
    position of your website on the search engine
    result pages. It refers to the links.

5
On Page Factors
  • 301 Redirections
  • 404 Error Page
  • W3c Validations
  • Page Load Time
  • Sitemap (XML/HTML)
  • Image Optimization
  • Robots.txt
  • Content Optimization
  • URL Structures
  • Heading Tags

6
Off Page Methods
  • Directory Submission
  • Social Bookmarking
  • Article Submission
  • RSS Feed
  • Competitor Analysis
  • Profile Creation(Web 2.0)
  • Business Listing
  • Classified Ads Submission
  • Blog Creation
  • Image Submission

7
Web Master Tools
Web master tools monitors our sites link
profile. Sends e-mail notifications of our site
issues and penalties. Identifies the broken
pages of our site. Identifies search queries
that led users to our site. In the web master
tools we can see where our internal and external
links come from, as well as the pages they are
linking to. Here we can see the sitemaps of our
website and the number of URLs in them.
8
Google Analytics
Indicates that How our visitors found your
website. Shows where our users are coming
from. Shows which web browser is used by our
visitors. Indicates that what keywords were used
by our visitors in the search engines to get our
website. It includes Some awesome graphs of how
our natural campaigns are going.
9
Contact
WOW Infotech Email info_at_wowinfotech.com Phone
91 (253) 2459144 Website http//wowinfotech.
com
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