What is Search Engine Optimization (SEO)

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What is Search Engine Optimization (SEO)?
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Introduction

• SEO is a marketing discipline focused on growing
  visibility in organic (non-paid) search engine
  results.
• SEO encompasses both the technical and creative
  elements required to improve rankings, drive
  traffic, and increase awareness in search
  engines. There are many aspects to SEO, from the
  words on your page to the way other sites link to
  you on the web.
• Sometimes SEO is simply a matter of making sure
  your site is structured in a way that search
  engines understand.
• Search engines Google , Bing ,Yahoo

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Why does my website need SEO?

• The majority of web traffic is driven by the
  major commercial search engines, Google, Bing,
  and Yahoo!.
• Although social media and other types of traffic
  can generate visits to your website, search
  engines are the primary method of navigation for
  most Internet users.
• This is true whether your site provides content,
  services, products, information, or just about
  anything else.

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Types Of Search Engine Factors

• On Page Optimization On Page is Optimizing
  your web page in order to rank higher and earn
  relevant traffic in search engine. On-page refers
  to the content and HTML source code of a page
  that can be optimized.
• Off Page Optimization Off page SEO are the
  techniques that can be used to improve the
  position of your website on the search engine
  result pages. It refers to the links.

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On Page Factors

• 301 Redirections
• 404 Error Page
• W3c Validations
• Page Load Time
• Sitemap (XML/HTML)

• Image Optimization
• Robots.txt
• Content Optimization
• URL Structures
• Heading Tags

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Off Page Methods

• Directory Submission
• Social Bookmarking
• Article Submission
• RSS Feed
• Competitor Analysis

• Profile Creation(Web 2.0)
• Business Listing
• Classified Ads Submission
• Blog Creation
• Image Submission

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Web Master Tools
Web master tools monitors our sites link
profile. Sends e-mail notifications of our site
issues and penalties. Identifies the broken
pages of our site. Identifies search queries
that led users to our site. In the web master
tools we can see where our internal and external
links come from, as well as the pages they are
linking to. Here we can see the sitemaps of our
website and the number of URLs in them.
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Google Analytics
Indicates that How our visitors found your
website. Shows where our users are coming
from. Shows which web browser is used by our
visitors. Indicates that what keywords were used
by our visitors in the search engines to get our
website. It includes Some awesome graphs of how
our natural campaigns are going.
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Contact
WOW Infotech Email info_at_wowinfotech.com Phone
91 (253) 2459144 Website http//wowinfotech.
com