What Is SEO

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Search Engine Optimization
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SEO

• Search engine optimization (SEO) is the process
  of affecting the online visibility of
  a website or a web page in a Web Engine.

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• As an Internet marketing strategy, SEO considers
  how search engines work, the computer
  programmed algorithms which dictate search engine
  behavior, what people search for, the actual
  search terms or keywords typed into search
  engines, and which search engines are preferred
  by their targeted audience. Optimizing a website
  may involve editing its content, adding content,
  doing HTML, and associated coding to both
  increase its relevance to specific keywords and
  to remove barriers to the indexing activities of
  search engines. Promoting a site to increase the
  number of backlinks, or inbound links, is another
  SEO tactic. 

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What Is SEO? Search engine optimization is the
process of improving the visibility of a
website on organic ('natural' or un-paid) search
engine result pages (SERPs). This goal is
accomplished through implementation of search
engine friendly website architecture, optimized
internal navigation and link landscape, as well
as optimization of the content (comprised, at a
minimum, of readability usability improvements,
and grammatical corrections). SEO is as much art
as it is science, but at its core it is the
discipline of making user-friendly useful
content understandable and easily digestible by
search engines.
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Types of SEO
White Hat SEO Black Hat SEO
Definition White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines. Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.
Wholesomeness Level High Very Low (not wholesome at all if you ask those in charge of cleaning search engine result page spam)
Techniques Some white hat SEO techniques include high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach. Some black hat SEO techniques include link spam, keyword stuffing, cloaking, hidden text, and hidden links.
What to Expect Steady, gradual, but lasting growth in rankings. Quick, unpredictable, and short-lasting growth in rankings.
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SEO Training

• Best SEO Training In Delhi - CETPA Infotech Pvt
  Ltd is the No 1 SEO training Company in Delhi for
  SEO as well other latest technologies. CETPA
  provides real-time and placement oriented SEO
  Training in Delhi. CETPAs SEO training course
  content is basically designed from basic to
  advanced levels. CETPA Delhi is having best SEO
  Training infrastructure in the region. CETPA
  Delhi and other branches have team of the best
  SEO Training experts who are working
  professionals with hands on real time SEO
  projects expertise, which provides CETPA an edge
  over other SEO training Institutes. CETPA Delhi
  has basically designed the SEO training
  course content for the students as well as
  professionals to get the placement in major MNC
  companies as soon as they complete the SEO
  training course. SEO training in Delhi imparted
  by CETPA Infotech is delivered on short term as
  well as long term basis. CETPA also imparts SEO
  training on Live Projects. CETPA Infotech is also
  an authorized training partner of Nuvotan- ARM
  Cortex, Microsoft, SEO, Panasonic and Autodesk.

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• CETPA also provides Summer winter SEO training
  in Delhi. CETPA also offers excellent placement
  and internship programs to every student. CETPA
  provides a number of career oriented courses for
  different segments like student, job seekers and
  professionals. CETPA is most trusted SEO training
  company in Delhi in engineering domain. All
  branches of CETPA are well equipped with training
  and development facility and great infrastructure
  required for SEO training. CETPA trainers who
  provide SEO training in Delhi have 5 to 15 years
  Industry experience. CETPA provides practical
  training as well as theoretical classes to clear
  the basic fundamental concept. CETPA provides
  exhaustive practice session to learn the concept
  effectively in Delhi. CETPA encourages students
  to use the labs to gain better technical
  viability and experience. CETPAs mission is to
  become most essential, respected and professional
  development company in Delhi. SEO Training in
  Delhi is provided by CETPA Infotech with best
  training facilities. 

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Search Engine Optimization (SEO) Services
There are a variety of search engine
optimization services which offer solutions for a
ranking issues, and deficiencies. Depending on
your goals, and needs one, or a combination, of
the below services may be right for your website.
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Website SEO Audit

• An SEO audit can come in varying levels of detail
  and complexity. A simple website audit can be as
  short as a few pages long, and would address
  glaring on-page issues such as missing titles,
  and lack of content. On the other end of the
  spectrum, a comprehensive website SEO audit will
  be comprised of dozens of pages (for most larger
  sites it will be over one hundred pages) and
  address even the tiniest of website elements
  which may potentially be detrimental to the
  ranking-ability of a website.

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On-Page SEO

• On-page (sometimes called on-site) search engine
  optimization is the process of implementing the
  necessary changes as recommended by an SEO audit.
  These changes can be implemented by the website
  owner (if they have the capability) or an SEO
  company. On-page SEO should be part of all SEO
  packages, as it is the foundation up on which a
  successful SEO campaign must be built. On-page
  SEO addresses a variety of fundamental elements
  (as they relate to SEO) such as page titles,
  headings, content and content organization, and
  internal link structure. As mentioned in the
  previous section, to find a basic list of the
  areas that on-page optimization should cover,
  please refer to the WiSEO SEO Tutorial.

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SEO Content Development

• SEO content development is the process of
  creating website content which can come in a
  variety of forms, including text (e.g. articles,
  whitepapers, essays, research documents,
  tutorials, and glossaries), infographics
  (information graphics), PDFs, searchable
  databases, web tools, and the like.
• As you will note, the traditional definition of
  content (i.e. articles) is no longer appropriate,
  since content comes in many forms. It is also
  important to realize that depending on your
  niche, not every type of content would be
  suitable for your website.

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Link Development

• Link development is one of the most
  controversial and often talked (written) about
  topics of the search engine optimization
  industry. Since backlinks are the most vital
  component of any search engine optimization
  campaign, and at the same time the most time
  consuming and consequently most expensive
  (assuming they are good quality links and not
  just random directory submissions and blog
  comment spam) part, inevitably, there are many
  service providers who offer inexpensive link
  building services in order to attract and impress
  potential clients. Such schemes include large
  volumes of directory submissions (e.g., 200
  directory submissions per month), worthless blog
  and forum comment spam (e.g., 100 blog links per
  month), or article writing and submissions which
  result in extremely poor quality content
  published on equally low-quality article
  directories which contribute in no positive way
  to ranking improvements. 

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Code Optimization

• Code optimization is a service you can expect at
  the highest levels of search engine optimization
  services, as it involves an overhaul of your
  website HTML. The optimization of your HTML can
  impact search engine rankings in two ways. First,
  it can help alleviate code-clutter, and present
  your content in an easy-to-understand (for
  machines, that is, search engine algorithms)
  format. Second, it can help reduce the load-time
  of your website pages, so that search engine
  spiders don't have to wait around while your page
  loads (because it's too long, or has too many
  images, etc)

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THANK YOU

• SUBMITTIED BY-
• SUDHANSHU
• KAUSHAL