On page seo

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OnPage SEO

• Best Tricks and Tips

By ADMEC Multimedia Institute

www.admecindia.co.in
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Introduction

• Giving a brief explanation about each and every
  aspect about On-Page SEO. in this presentation
  youll learn tips and tricks which are helpful in
  increasing a web page rank by ethical ways.
• Meaning of SEO
• Types of SEO
• Best on-page Tips and Tricks for SEO
• Popular tools for On-Page SEO

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What is SEO?

• Search Engine Optimization (SEO) is a strategy to
  get better ranking to our
• website. SEO is not a software, which covers
  up some tools or menus etc.
• SEO is considered as a necessity for getting
  top position on search engines.

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Types of SEO

• On the basis of industry usage SEO can be broadly
  classified as
• White Hat SEO
• Black hat SEO
• Grey hat SEO

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White Hat SEO

• White Hat SEO is the most ethical form of SEO.
• This form of SEO is use to increase the page rank
  of a website in organic search in SERP (Search
  Engine Result Page).
• Each and every rules and policies of search
  engines get obeyed in this process. The main
  focus is on the uniqueness of the content.
• SEO experts use some techniques like writing
  keyword rich content, link building, keyword
  analysis and backlink building.
• This SEO technique is the safest way of doing
  SEO without any risk of getting ban by the search
  engines.

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Black Hat SEO

• Black Hat SEO is the most unethical way of doing
  Search Engine Optimization.
• It breaks all the rules ad policies of search
  engines.
• This usually occurs when webmaster want to take
  their website into a new level, they use some
  techniques to increase their page rank in the
  search engine result.
• Its an easiest way to increase your page rank by
  doing stuffs like keyword stuffing, cloaking,
  invisible text doorway pages, spam pages, etc.
• However its effects are temporary. The search
  engine can catch anytime that the website is
  using Black Hat SEO. Every time search engine
  find such things, it permanently bans that
  website for practicing unethical deeds.

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Grey Hat SEO

• Most people take Grey Hat SEO as middle ground.
• In this process, techniques are followed in such
  a way that few rules of search engine gets obeyed
  and some are broken.
• It is mostly done in order to get more traffic.
• It is not viewed as completely black hat SEO,
  rather its a perfect solution taken by the
  designers to avoid the situation of getting
  banned by the search engines.

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Image Optimization
Domain Name
Page Name
Meta Tags
Best On- Page SEO Tips Tricks
Heading Tags
- Points to be Remembered
Keyword Density
Content
Link Tags
Robot Meta Tag
Title
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1. Domain Name

• The Domain name is very important. There are two
  main factors for the domain name.
• Keyword in domain (actionscriptinstitute,
  graphic-design-institute etc.)
• Brand name in domain (ADMEC, Google, Yahoo etc)
• First thing if you are targeting any particular
  keyword, then that keyword can be use in the
  domain. For example-http//www.actionscriptinstitu
  te.com. Before using ActionScript institute is
  not a brand just a keyword, after use this
  keyword in the domain, finally you get a brand
  name with keyword. So you can optimize this
  keyword easily, because this keyword use in the
  domain name.
• If you are planning a brand name like (ADMEC),
  ADMEC is not a keyword just a name. So you can do
  it. Using brand name in domain it is not harmful
  for SEO because search engines like brand because
  most users like a brand.

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2. Page Name

• Page name is really an important factor to take
  into consideration by the majority of SEO
  experts.
• Most web designers create pages like index.html,
  about.html, services.html and
• contact.html and this is absolutely wrong
  according to SEO.
• By convention default page must have its name as
  "index" but other pages we can change to get
  maximum SEO benefits.
• We target very important keywords in the page
  name or URL name for example about-
• multimedia-institute.html. Here "about"
  indicates that this page contains information
• about a brand while "multimedia institute"
  is a keyword.

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3. Image Optimization

• In reality search engines do not like images,
  video or flash. So its is big question that why
  do you do image optimization in SEO? Ok when we
  use image in a HTML page with img src"" / tag
  (img src"abc-folder/web-image.jpg" alt"web
  image samples" /) always remember don't forget
  alt attribute. Alt attribute is an important tag.
  Some web designers have a question, why we do use
  alt? If the image will not display in a browser,
  that time alt attribute text display given by
  you.
• First you should give proper and relevant name to
  an image. For example if you are giving image
  name (web header 02.jpg, png or gif) and
  (web_header_02.jpg, png or gif) this is terrible
  for SEO, the right way is (web-header.jpg, png or
  gif).
• And when any user will search images in search
  engines (Google, Yahoo, MSN etc), if the keyword
  has matched your alt attribute than search
  engines will display your image that time. So as
  a final point we don't leave blank any alt.

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4. Title

• Officially title tag is not a part of the Meta
  tag but its use is really very important. All
  HTML
• pages have requirement for this tag. This
  tag is very important and use in the majority as
• essential keywords inside the tag. You can
  define 60 to 70 characters with space. The title
  tag markup looks like
• The Title tag provides two benefits, 1st it
  displays on user's browser and 2nd in search
  engines results pages.

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5. Meta Tags

• Meta Tags are not a supernatural solution but its
  help make sure your website. This tag is
• hidden and presented inside the section.
• Meta tags can be classified into
• Meta Description
• Meta description tag is main tag
  according to SEO. It provides a short description
  of the page in search engines. It is possible if
  your description matches from that page.
  Description is a summary of page content, so
  don't use unnecessary text inside the
  description. Description length is 120 to 140
  characters with space.
• Keyword Meta Tag
• This is very useful but usually the major
  search engines do not use meta keyword for
  evaluator the text of the page. So you can target
  best keywords from the page content and use
  inside the meta keyword. We can use 4 to 6
  keywords in this tag.

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• Robot Meta Tag
• Robot meta tag an important part of SEO. It
  consists of two main parts.
• 1. Robot Meta Tag
• 2. Robot.txt
• 1. Robot Meta Tag
• The Robot meta tag is available inside the
  session. Robot meta tags of are 4 types.
• Index, follow()- This is a common robot meta tag
  widely used by web designers. The basic purpose
  of this tag is that the spider will index the
  whole website. The spider will not only index
  your first web page excluding also other web
  pages.
• No index, follow()- We use this meta tag for the
  spider will not look at this page but crawl
  through the take a break of pages on your
  website.
• Index, no follow()- This means you are telling
  the spider, that he will not give the impression
  of being at this page and stop there.
• No index, no follow()- This robot meta tag will
  help you if you want to your web page or website,
  the spider is not look at this page or nighters
  crawl throughout the rest of pages on your
  website.

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• 2. Robot.txt
• We can say about robot.txt is a part of
  On-Page SEO. This is very helpful, because we
  want to
• stop particular some html pages, images and
  image folder also. That time Robot.txt will help
• you. This is a very easy way to stop images
  or html pages. The major search engines (google,
• yahoo, msn etc) read robot.txt file.
• A robot would like to visit the website url
  for example
• http//www.admecindia.co.in/index.html. It
  will confirm first
• http//www.admecindia.co.in/robot.txt, and
  get
• User-agent
• Disallow /
• "User-agent " this section applies all
  robots and the Disallow / inform the robot that
  should visit any pages of the website.

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6. Heading Tag

• Heading tags are very helpful measurements in
  SEO. There are six heading tags in HTML (H1, H2,
  H3, H4, H5, and H6). The use of heading tags are
  heading or subheading
• according to order of headings. Mostly we
  use only tree tags (H1, H2 or H3).
• H1 tag is big tag an HTML. According to
  HTML and search engines the H1 tag is a very
• valuable tag. We use H1 tag only one time
  in an HTML page. Always try to use a keyword
  inside the H1 tag. If you are using keyword
  inside the H1 tag, this means you are telling the
  visitors or search engine spider that text is
  very important.
• H2 tag comes on second number position, so we use
  H2 tag for subheading. H2 tag we
• can use three to four times in a page.
• H3 heading tag is use for sub-section of
  secondary heading. If you are using H3 heading
• tag, this means represent different
  subdivisions of content.

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7. Link Tags

• Link title is the most important part of On-Page
  SEO. It gives following benefits.
• User Friendly User friendly means 100 web
  sites have links. When users come at links, the
  link title display and link title also help the
  user what kind of information in this link?
• Search Engines Friendly According to SEO link
  title is compulsory. We use best keyword in the
  link title. This way is get better keyword
  density, helpful for optimization time.
• For Examplea href"online-training-institute.htm
  l" title"best online institutes" Online
• Training
• In this example we have a link like Online
  Training and create a link or giving link title
  also.
• So the benefit is best online institutes this is
  a keyword who put on the link title tag, search
• engines like this and defiantly improve your
  ranking. Finally we will not left any link
  without the
• title tag. Every links are important.

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8. Content

• Content is soul of SEO.
• The role of content is most important because the
  major search engines love those websites who have
  best unique content.
• Content is so essential, as it improves the
  keyword density.
• If you add a content using keyword density, the
  search engines give better response.
• While writing the content, don't forget using the
  main keywords or keyword phrase.

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9. Keyword Density

• Keywords plays an important role in SEO.
• Keyword are the elements which are match against
  the search strings in search engine result.
• Keyword selection is an important point to
  remember, because it helps in the optimization of
  your webpage.
• There are many ways which you can use to select
  an appropriate keyword for your webpage.
• First do an analysis of keyword which are
  searched by the users the most in search engine,
  then go through the keywords your competitors
  have taken and finally select a keyword which you
  think describes your website the best.

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Popular Tools For On-Page SEO
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Popular Tools Website for SEO

• Woo Rank
• SEO Quake
• Yslow
• W3C Validator
• Site Trail
• Traffic Travis
• SEO Workers
• Lipperhey
• Free SEO Analysis
• Spyder Mate

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• Thank You!!!
• ADMEC Multimedia Institute
• For more info you can visit
• www.admecindia.co.in
• For course related enquiry, ring us at
• 9811-81-81-22, 011-3130-5055, 011-3203-5055

Can send feedback at _at_admecinstitute

www.admecindia.co.in