Title: Digital Marketing
1Digital Marketing
2What Is Digital Marketing?
- The marketing of products or services
using digital channels to reach consumers. The
key objective is to promote brands through
various forms of digital media. Digital
marketing extends beyond internet marketing to
include channels that do not require the use of
the internet.
3Digital Marketing Planning
1. Search Engine Optimization 2. Search Engine
Marketing 3. Content Creation 4. Social Media
Marketing 5. Digital Display Advertising 6.
Mobile Marketing 7. Email Marketing
4What Is Digital Marketing Strategy
51. Creative Elements Make it more attractive to
get traffic. 2. Spend Wisely You need to analyze
which outlets you should invest more time and
money. 3. Do Your Research You may have ideas
for what is going to work best for your audience
based on past experience with your ads. 4. Know
Your Target Audience Fully grasping who your
audience is, and how to best market to them is
critical. 5. Connect Social Media Metrics To see
which efforts are working best, you need to be
able to tie your data back to the direct result
it produces. 6. Integrate All Marketing
Channels To reach your audience effectively, you
need to have consistent messaging. 7. Optimize
Product Listing AdsProduct listing ads should
have all the elements that users want to see when
they do a search.
6Benefits Of Digital Marketing
1.Global reach 2.Openness 3.Instantaneous
publicity 4.Measurable Result 5.Reduced
costs 6.Brand development 7.Simple to
measure 8.Greater exposure 9.Improved conversion
rates
7Types Of Digital Marketing
8Digital Marketing Examples
Social media is another form of digital
marketing that can be implemented through sites
like Facebook, Twitter, or Instagram.
9Thank you
IT Logic Hub
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