Digital Marketing - PowerPoint PPT Presentation

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Digital Marketing

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The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. – PowerPoint PPT presentation

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Title: Digital Marketing


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Digital Marketing
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What Is Digital Marketing?
  • The marketing of products or services
    using digital channels to reach consumers. The
    key objective is to promote brands through
    various forms of digital media. Digital
    marketing extends beyond internet marketing to
    include channels that do not require the use of
    the internet.

3
Digital Marketing Planning
1. Search Engine Optimization 2. Search Engine
Marketing 3. Content Creation 4. Social Media
Marketing 5. Digital Display Advertising 6.
Mobile Marketing 7. Email Marketing
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What Is Digital Marketing Strategy
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1. Creative Elements Make it more attractive to
get traffic. 2. Spend Wisely You need to analyze
which outlets you should invest more time and
money. 3. Do Your Research You may have ideas
for what is going to work best for your audience
based on past experience with your ads. 4. Know
Your Target Audience Fully grasping who your
audience is, and how to best market to them is
critical. 5. Connect Social Media Metrics To see
which efforts are working best, you need to be
able to tie your data back to the direct result
it produces.  6. Integrate All Marketing
Channels To reach your audience effectively, you
need to have consistent messaging. 7. Optimize
Product Listing AdsProduct listing ads should
have all the elements that users want to see when
they do a search. 
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Benefits Of Digital Marketing
1.Global reach 2.Openness 3.Instantaneous
publicity 4.Measurable Result 5.Reduced
costs 6.Brand development 7.Simple to
measure 8.Greater exposure 9.Improved conversion
rates
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Types Of Digital Marketing
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Digital Marketing Examples
Social media is another form of digital
marketing that can be implemented through sites
like Facebook, Twitter, or Instagram.
9
Thank you
IT Logic Hub
For More details Email itlogichub_at_gmail.com Cont
act no 8055561222
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