Overcoming The Risks of Website Migration

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Overcoming The Risks of Website Migration
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The idea of website migration can look
intimidating. And rightly so. Because with site
migration, your whole business is at stake since
there are a lot of risks associated with it. Some
of these risks include i) Poor user
experience ii) Website content loss iii) Stagnant
or inflexible templates and content iv) Broken
internal links v) Break tracking/analytics
implementation vi) Lengthy website downtime vii)
Losing search engine and page ranking viii)Decline
d conversion rate ix) Losing some elements of
your content x) Loss of organic traffic xi) Lower
indexation count Thus, the objectives of
website migration process should be to minimize
traffic loss ranking drops, and maintain key
rankings head traffic, among others. In order
to achieve this, there are certain site migration
tips and things to consider. Have a look at them
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• Understand the stakes of site migration. Such as,
  the after-effects of it that tell of the risks
  associated with it. Also understand that a lot of
  valuable traffic can be lost due to it and
  missing it can mean permanently missed
  opportunities. Further, that restoring organic
  traffic declines can take a lot of time,
  sometimes even weeks and months on a stretch. It
  is comparatively much much easier to avoid
  migration issues than fix them.

• Make sure no content should be missing on the
  newly launched site since content plays a vital
  role in drawing the right kind of traffic to you
  site. If the content still lives on the old URLs
  as well as the new URLs, then you will
  have duplicate content, which poses a big problem
  for SEO (search engine optimization). And if
  anything related to content is wrong or missing,
  then do not consider your site fit to be launched.

• Have a migration team in place (that consists of
  team members with different areas of expertise,
  including SEO experts, back-end developers,
  advertisers, customer associates, etc) to avoid
  and handle problems that might happen during
  website migration process.

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• Do not forget to redirect all of your URLs,
  without losing your SEO score. Professional web
  development agencies of India can take care of
  All your content should also be locatable by
  visiting the old URL that it used to be on. Your
  visitors that come on your sites old URL should
  be sent directly to the new page without any kind
  of delay of glitch. This is important because
  there are chances that your visitors might be
  getting to the web page because they might have
  it bookmarked or maybe a search engine would send
  them to it or from various other sources or ways
  by which they might get a Page Not Fount error.
  This will spoil their experience it will be less
  likely that they will ever come back to your
  page. Properly redirecting the pages will allow
  search engines to associate the authority signals
  to the old URLs to the new URLs. This would mean
  no disruption in your organic traffic.

• Have a pre-launch plan for your site migration-
  Develop a step by step plan and execute it.
  Recognize the requirements of your migration type
  and accordingly, have your migration team work on
  your pre-launch plan.

• It wouldnt be wise to completely stop making any
  kind of efforts after launch-time. It is
  essential to have a post-launch plan set in place
  even before actually migrating your site. This is
  important so as to minimize the downtime and
  other issues.

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• Website migration involves redoing things you
  have built so far. So, obviously, it has a lot of
  underlying risks. Make sure to calculate the
  risks and prepare for the impact or else, it
  might take a toll on your site data and as a
  result, you whole business.

• Create backups of everything and download it for
  future safety as this will help you restore the
  website to its previous state in case anything
  goes wrong in the middle of the migration process.

• Take care of the overall URL structure of your
  site. Consider URL redirection as an important
  factor in SEO. If old URLs do not properly get
  redirected, it will impact your rankings and the
  authority of your website will get downgraded on
  the web.

• Make sure to remove all broken links and 404
  pages while migrating your site to a new server.
  Do not restore links that are broken.