How To Defend Your Website From Negative SEO?

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How To Defend Your Website From Negative SEO?
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Since the time Google unveiled the Penguin revise
back in April 2012, the actual SEO community
discussed the actual influence regarding black
hat SEO, a new process by which competitor can
point thousands or perhaps a great act of bad
backlinks, links at the site using the purpose
regarding causing trouble for natural and organic
search engine rankings or perhaps entirely
getting rid of a site by Googles list (Search
Engine).
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The Theory Of Negative SEO

• Negative SEO means when someone try to play with
  the wrong techniques or unnatural process to
  attempted to harm your website. It works as a
  villain of your site that play malicious action
  in order to lose competitor or another sites
  ranking. Negative SEO attacks in different ways
• Hacking your website
• Copying your content and distributing it all over
  the internet
• By Creating fake social profiles
• By Building Crappy links
• Irrelevant Keywords in Google Analytics
• Fake Reviews - Fake reviews can damage the
  reputation. So you should keep an eye on the
  reviews
• Comments in low quality blogs

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Does Negative SEO Really work?

• Effects of Negative SEO seem very rare. We have
  seen some high ranking clients those are affected
  by negative SEO. In most of the cases, they did
  not get any major impact or changes in their
  overall ranking, but if any particular keywords
  are targeted by negative SEO then it creates
  problem and pull down ranking and traffic.

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How You analyze that your site is hunting to
Negative SEO

• When you come under the effect of negative SEO
  then you lose your ranking. In the beginning you
  really started getting out of their way to have
  problems and it delivered some interesting
  effects, none of which were a monumental fall in
  rankings. There is a no. of spammers those who
  are working on negative SEO, pointing hundreds of
  malicious links to your blog or website. There
  are some different ways to analyze negative SEO

1. Backlink Profiles 2. Keywords Positions
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Should You Use Negative SEO?

• By the end of the day, your time and effort
  forced to deterioration other peoples ranking
  may far better be reproduced for marketing your
  sites. So many people wants to know that Negative
  SEO is legal or illegal. There are so many
  different views, but during the last couple of
  years, the notability of negative SEO has
  increased by many folds. If you are using
  Negative SEO then you should follow this
  condition
• You can lower down the ranking of other
  competitor to increase yours but you must have
  permission of the site owner
• Try not to disobey the Googles guidelines.
• You mustnt purchase this services regarding
  black hat SEO Professionals.
• Never try to harm the website content.
• You mustnt perform any activity by which website
  or server will damage.

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How to Defend your Site from Negative SEO Attack

• Setup Google Webmaster Tool (Email Alerts)
• Preventing from Negative SEO attack or any manual
  penalty you should use Google Webmaster Email
  Alerts. Google can send emails when your website
  is

• Attacked by Malware or virus
• Occur any server connecting error
• Got any manual penalty
• WebPages are not indexed

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How to Defend your Site from Negative SEO Attack

• 2. Keep an Eye of Your Backlinks
• A very common negative SEO activity is to make
  thousand of spammy links or redirects no. of low
  quality links to a competitors website. Thats
  why monitoring of your websites backlinks is
  necessary, for which you can also use Google
  Webmaster Tool Search traffic.
• You can use no. of free tools like Ahref, Open
  Site Explorer and Monitor Backlinks or you can
  use no. of paid option as well. Keep an eye of
  your backlinks If there is present any signs to
  gains or losses backlinks or If someone attempts
  to bring down your website or penalize in the
  Search Engine, then you will receive a
  notification by GWT or any tool which is you used.

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How to Defend your Site from Negative SEO Attack

• 3. Keep Safe Your Best Links
• Often, Spammers will try to destroy your best
  backlinks. They can easily achieved by creating a
  fake mail, using your name and request to the
  webmaster to remove the backlinks.
• To avoiding this type of activity you can do two
  things

• To communicating Webmaster, always try to use
  your domain related email instead of using Gmail
  or Yahoo Ids
• Keep an eye of your websites best backlinks.

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How to Defend your Site from Negative SEO Attack

• 4. Check Your Content Social Media Mentions

• Duplicate Content - Its a common technique which
  is used by spammers, they copy your website
  content and post it to thousands of low quality
  and spammy sites. If Google finds your website
  content is duplicate, this will increase the
  possibilities to penalizing your website or lose
  your keywords ranking.
• You can check your website content by
  using Copyscape.com.
• Duplicate Content - Social Media Mentions
   Sometimes spammers will create fake accounts on
  Social Media Sites using your Brand name or
  company name. To prevent this you should be
  active on Social Media Platform delete those
  fake accounts/profiles by reporting them as spam.
• To finding this type of fake account you can
  use Mention.net or  Google Alerts.

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How to Defend your Site from Negative SEO Attack

• 5. Build Strong Brand Authority

Most efficient ways to build your Brand Authority
to combat against potential attempts.

• Building high authority quality sites
• Focusing on the end user experience instead of
  ranking
• Post unique, informative quality content
• Developing an good informative blog
• Conduct industry research Release podcast
• Developing a strong social networking profiles
• Continuously assists conversions
• Of course, these are the some different ways that
  your business can build its brand authority.

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A Brief Summary

• Negative SEO is a potentially dangerous threat
  that can lay waste to your rankings. While Google
  has already made huge strides to protect against
  spam, then also deliberate sabotage is still
  uncontrolled for competitive industries. We
  should take preemptive action against Negative
  SEO.
• Website security and search engine impressions
  are extremely important for any website that
  wants to succeed.
• Contact our Internet Marketing Experts today for
  a detailed assessment of your website.

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Thank You