How To Protect Your Website From Black Hat SEO - PowerPoint PPT Presentation

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How To Protect Your Website From Black Hat SEO

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Black hat SEO has become a synonym of stress and headaches for website owners. Hackers and competitors leave no stone unturned to damage your website ranking by using black hat SEO. So, what precautions and steps you can take to counter the problem of black hat SEO? Here are some steps that can help. – PowerPoint PPT presentation

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Title: How To Protect Your Website From Black Hat SEO


1
How To Protect Your Website From Black Hat SEO
Straight Up Marketing
2
Black hat Search Engine Optimisation (SEO) is
popping right into a hugely-debatable issue among
the experts. The strategy of implementing methods
to wreck a competitors rankings is absolutely
nothing new. Even though black hat experts used
to offer chunks of back-links to your website at
a price, now they might offer loads of back-links
towards your competitors website. Apart from
using back-links to help your Page-Rank, they
will now use it to damage your competitors
Page-Rank.
3
  • Understanding Black Hat SEO
  • Black hat SEO attack can take different
    characteristics
  • Hacking your business website
  • Developing countless spammy connections to your
    site
  • Copying your websites content, blogs and
    article and spreading it in all the places in the
    Internet
  • Directing spammy/negative links or phrases to
    your website using keywords
  • Producing fake social media profiles and
    tarnishing your online reputation

4
  • How To Protect Your Website?
  •  
  • When you are working with website in an
    incredibly intense field/market and therefore are
    heavily stressed/worried due to the challenges of
    black hat SEO, notably for those who themselves
    have got fined or punished from Google in the
    past, here are stuff you can perform to protect
    your website from black hat SEO.

5
  • Apply Every Google Webmaster Tools
  • Ensure that you have Google Webmaster Tools set
    up for your site.
  • Alerts will be sent by Google in situations like
  •  
  • Your website is getting attacked by malware
  • There are issues with server network
  • The WebPages arent filed
  • Google gives you a manual punishment

6
  • Keep an eye on Back-links Profile
  • Here is the most important shift to make to avoid
    spammers from getting success. Often, they're
    going to execute damaging search engine
    optimisation against your website by making lower
    quality sidetracks or connections. Its
    all-important to stay aware when anyone is trying
    to create connections or sidetracks to your
    website and the best way to do this is by keeping
    a complete track of your profile. You can use
    various types of tools to check if anyone is
    trying to build connections with your website.

7
  • Get rid of Unwanted Backlinks
  • Simply visit the source of the back-links and
    request them to remove the spammy links. Abide by
    a search engine optimization checklist or record
    the correspondence, mainly because it is
    excellent to acquire evidence to indicate youve
    done everything possible to handle the situation
    before asking Google for intervention.

8
  • Disavow Tool by Google
  • By using disavow tool, you can ask Google not to
    consider very low-quality connections when they
    come to your website. Ensure that you give proper
    consideration to GWT cautions. Look at your
    websites malware status, and see the list items
    the website is recorded in. Check the WebPages
    you visit through Google and those which you
    reach directly from your browser.

9
  • Protect Website from Malware and Hackers
  •  
  • Protection is enormously important. You wouldnt
    like the idea of having spam on your website and
    you have no knowledge about it. There are a few
    other also that you can do to ensure complete
    safety of your business website. If youre making
    use of WordPress, then you can install Google
    Authenticator Plugin and produce a verification
    password. Each time you sign into your website
    which is running on WordPress, you will be asked
    to enter a code number generated by Google
    Authenticator that will be delivered to your
    phone.

10
  • Conclusion
  •  
  • No matter how tough you make an effort to make
    sure the security of your website against the
    black hat search engine marketing hackers, you
    might become a victim anytime. This means that
    you need to have a backup approach to face some
    unexpected difficulty. If you carry out everyday
    backups, you might abstain from shedding vital
    info in the event of black hat SEO attacks your
    website.

11
Thank You
Straight Up Marketing
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