Distinguish between one way versus two way communication.

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• Personnel Management
•  
• Case Studies
• Case (20 Marks)
• Open and two way communication ensures
  survival of the organization. It is means to make
  members work together. Formal communication can
  be downward and upward. Despite its significance
  communication can suffer from distortions both
  intended as well as unconscious. Some of the
  reasons for distortions are tendency to evaluate
  pre-existing attitudes, sterotypes, values and
  perceptions. Feedback can help improve the
  quality of communication. Feedback however should
  be prompt both positive and negative, focus an
  action and behavior instead of individual.

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• Answer the following question.
•  
• Q1. Distinguish between one way versus two way
  communication.
•  
• Q2. Define the term formal and informal
  organizational communication?
•  
• Q3. Explain the most common channels available
  for downward communication in an organization?
•  
• Q4. What do you mean by communication filters?

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