The case discusses the evolution of environmentally sustainable

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• Operations Management
• case study (20 Marks)
• The case discusses the evolution of
  environmentally sustainable 'Green IT' practices
  at Wipro and its pursuit of 'IT for Green' as a
  big business opportunity. Responding to criticism
  from government and nongovernment agencies, Wipro
  introduced an electronic waste clearance service
  in 2006 for its customers. In June 2008, it
  unveiled an enterprise wide charter called eco
  eye to promote ecologically sustainable business
  practices. The eco eye blueprint embraced several
  goals to reduce the organization's carbon
  footprint, manage its water and energy
  efficiently, develop new benchmarks in recycling
  waste, minimize the use of hazardous substances,
  and motivate employees to follow green practices
  in their professional and personal lives.

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• Extending its greening mission to physical
  infrastructure, Wipro adhered to the LEED
  specifications developed by the US Green Building
  Council (USGBC). Two of Wipro's premises at
  Gurgaon (near Delhi) and Kochi in Kerala had been
  certified as green buildings by USGBC, with a
  Platinum rating for Gurgaon and a Gold rating for
  Kochi. typically, in any information technology
  organization, the data center is a storehouse of
  information but it is power hungry and is often
  criticized by environmentalists for its high
  energy consumption At the workstation level,
  Wipro introduced an enterprise wide policy to
  substitute CRT monitors with LCD monitors.
  Bringing in nearly 32,000 LCD monitors, Wipro
  realized an energy savings of 66 per cent per
  desktop. The scope of Wipro's green initiatives
  included its internal infrastructure and
  operations environment friendly products, green
  computing solutions, and take back services for
  its customers as well as advocacy for e waste
  legislation.

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• Answer the following question.
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• Q1. Discuss the need for top management to
  champion enterprise wide commitment to
  environmental sustainability.
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• Q2. Explain the need for regulation in an
  emerging economy to create a level playing field
  on issues such as e waste.
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