Why SMS Marketing Is Important

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• SMS Overview
• SMS stands for Short Message Service
• SMS was first introduced in 1991 in Europe as a
  text messaging service based on European
  Telecommunications Standards Institute (ETSI)
  standards for mobile networks
• SMS is being used in a wide range of social and
  business applications such as electronic voting,
  delivery of stock quotations, delivery of e-mail
  notification
• SMS is currently supported on the major mobile
  network technologies including GSM (Global
  System for Mobile communications)
• GPRS (General Packet Radio Service) CDMA
  (Carrier Division Multiplex Access)
• SMS supports the sending and receiving of text,
  images, animation and sound
• SMS messages are originated and received by Short
  Messaging Entities (SME). Examples of SMEs are
  mobile phones servers personal computers

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How Mobile can help you augment your marketing in
all channels How SMS along with other media
vehicles can enhance Customer Experience The
future of SMS. Missed Call. Voice. By
incorporating SMS campaign to an existing
marketing campaigns. Engage your customers with
creative marketing SMS campaigns.
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SMS Service Provider Validity Period is the
service element that indicates the time period
for which the SMSC will guarantee the existence
of the short message when attempting to deliver
it Service Centre Time Stamp is the service
element that indicates the time stamp of message
arrival at the SMSC Protocol Identifier is the
service element in to indicate higher layer
protocol or indicates inter-working with certain
types of telemetic services (e.g. paging,
email) More Messages to Send is the service
element by which a SMSC informs the MS that
there is one or more messages waiting in the SC
to be sent to the MS Priority is the service
element indicating that delivery of the message
will be attempted regardless of the MS being
temporarily absent or having no free memory
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Message Waiting is the service element that
enables the mobile network to provide the HLR,
SGSN and VLR with the information that there is a
message waiting in the originating SMSC for a
MS Alert Service Centre is the service element
used by mobile networks to inform an SMSC that a
previously unreachable MS (temporarily absent or
no memory) is ready to receive messages
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SMS Marketing UAE