Phone Call Facts You Might Have Not Known

1
Phone Call Facts You Might Have Not Known
2

• Its the rare American over the age of 12 who
  goes anywhere without his or her smartphone.
  Businesses often overlook this fact in the age of
  Analytics and AdWords by Google. That means
  theyre not paying as much attention as they
  should to inbound calls. Marketing is far too
  competitive of a business to allow that to
  happen. As your business handles its phone calls,
  we will examine some things about them that you
  may have forgotten or assumed incorrectly.

3
Phone Calls Arent Going Anywhere

• You may have heard the argument that people
  prefer text and chat and have no time for
  something as old-fashioned as a phone call.
  However, its simply not true. They may prefer
  those mediums when talking with friends, not when
  contacting a business. If you dont believe it,
  consider this Consumers made 30 billion calls to
  businesses in 2013, and analysts predict they
  will make 73 billion calls in 2018. That is
  nearly a 150 percent increase!

4
Its Easier to Make a Phone Call Than Filling Out
a Form

• Its rare to go anywhere and not see someone
  using their mobile device. Whether its to look
  up directions to a restaurant or surf on social
  media, Americans are attached to their phones. In
  fact, theyre so committed to using them that
  people now make more searches on their phones
  than they do on their desktops. That means
  someone who arrives at your website via their
  smartphone has the following options to consider

5

• Complete a form
• Talk with a bot
• Tap the click-to-call button or dial the number
  to speak to someone right away
• Of the three options, the last one requires the
  fewest taps. When you dont publish your company
  phone number, a consumer might not view your
  business as legitimate. More smartphone doesnt
  mean less phone calls. The opposite is true, and
  thats good news for marketers.

6
Want Better Conversion Rates? Focus on Inbound
Calls

• Which would you prefer? A conversion rate of two
  percent or one at nearly 50 percent? Assuming
  its the latter, you can achieve it with inbound
  calls. When a prospect completes a form, it takes
  an average of 54 hours for him or her to receive
  a response. Thats too long in our instant
  gratification society, and it results in very low
  conversion rates. When someone calls your
  business, you already know they have an interest
  and are more likely to follow through with a
  purchase.

7

• They simply need more information to help
  finalize their decision. When you can provide
  details right now, youre much more likely to
  make a sale.

8
Track Your Inbound Calls if You Dont Want to
Lose Money

• You may wonder why call tracking is necessary
  when you have already invested in tracking how
  every online lead found you. Google Analytics
  does a good job of using cookies to give you the
  data you need about every website visit.
• Unfortunately, the trail for your lead ends when
  he or she decides to call your company using the
  phone number on its website.

9

• That means you now know nothing about your
  once-promising lead. He or she could turn into a
  conversion, but for all you know, the prospect
  simply disappeared because you dont have a click
  path for phone calls.
• According to a recent study released by
  comScore, 63 percent of people who visit a
  website complete their purchase offline.

10

• While thats good for your bottom line, it
  leaves you with no information about nearly
  two-thirds of your customers. That means you lose
  future chances to refine your marketing efforts
  as well as credit for getting the customer this
  far through the sales pipeline. That doesnt have
  to be the case when you invest in call tracking.

11
Call Tracking Defined

• With call tracking, you see the entire picture
  behind each customers path to making a purchase.
  This includes all data about phone calls he or
  she made to your company.

12

• You learn the keywords your prospect entered as
  well as which marketing efforts directed him
  towards your company in the first place.
• This information enables you to make smarter
  decisions about investments in marketing
  campaigns. You can tweak the ones that work best
  and drop the ones that dont perform. A well-run
  advertising campaign means additional phone
  calls, greater sales volume, and an easier time
  making sense of it all when it comes time to do
  the accounting work.

13

• Simply put, ignoring phone calls means throwing
  money out the window. Call tracking isnt hard to
  implement, and it eliminates customer blind spots
  that you really do need to know about.