TREAT YOUR SMARTPHONE WITH GEOFENCE SERVICES

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• TREAT YOUR SMARTPHONE WITH GEOFENCE SERVICES

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• Proximity marketing is now a growing trend in geo
  market where a person is identified based on his
  location and receive a particular content. For
  example, many retail stores depend on this
  proximity marketing to distribute personalized
  content and get their recommended users by
  identifying them in their closer location. For an
  instance, a user enters into a place where a
  popular retail store is located, he gets an
  advertised message in his smartphone from the
  retail store. This is due to Geo-fencing that
  identifies customer entering and leaving a
  particular locality and sends a notification to
  the retail store.
• What is Geo-fencing?

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• Geofencing is an alert program in a software that
  is built to search and identify a person in its
  virtual boundary by using GPS and RFID that
  explicate geographical locations. It is monitored
  by specifying a users radius, latitude and
  longitude in a centre of a region he is located.
  It has three type of notifications- enter, exit
  and dwell. Enter notifies when a person enters
  into a boundary. Exit notifies when a person
  leaves a boundary. Dwell notifies when a person
  stays for a period of time and is important
  because the user is targeted to send advertised
  messages unless otherwise it is likely considered
  to be a spam message.
• How is Geo-fencing used?

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• There are many creative ways that offline retail
  stores dive into to get a customized set of
  targeted audience and develop their organization.
  The most traditional way is simply sending push
  notifications to the users who walk by the stores
  or live in their area. Their creativity gets
  extended in order to get user attention and has
  no limits. They even notify customers for deals
  when they walk through a restaurant, a wedding
  hall or a mall. Geo-fence services just trigger
  the dealers to push up the customer deals by
  pointing out them in GPS. This phenomenal process
  is called customer retention tool by Geo-fence
  services.
• What are the benefits of using Geofence services?

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• Optimizing marketing efforts became easy with the
  use of geofence services by developing customer
  target audience for better ROI. It reassures the
  complete target mechanism to attract people
  whoever passes by the store. Customers are more
  likely connected to the retail store just with
  their smartphones and improve customer
  relationship. Analyzing responses is easier by
  using Geo-fence services and most of the
  customers find it very handy. It is used to
  improve the better location of the retail store
  where the customers are better approachable and
  where they are better targeted more. This
  improves sales efficiency of the retail stores
  and expanding their business environment. Users
  can also get alert notifications by monitoring
  this service on their smartphones.

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• The block attempt of potential clients from
  contenders Notwithstanding providing food
  promotions to achieve clients in a specific area
  in view of general Internet looks, geo-exact
  publicizing additionally enables sponsors to
  catch clients from contenders. Like contending
  retailers or corner stores utilizing store shows,
  value slices and different things to allure
  clients from their rivals, geo-conquesting
  furnishes advanced promoters with comparative
  abilities.

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Contactus

• Copley Advertising Geofencing mobile advertising
• Located Brookline Massachusetts United States
• Phone no. 1 617-651-2249
• Website www.copleyadvertising.com