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FOR MORE CLASSES VISIT www.mkt435mentor.com MKT 435 Week 1 Consumer Behavior and Marketing Paper MKT 435 Week 2 Porsche Case Study MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy – PowerPoint PPT presentation

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Title: MKT 435 MENTOR Education Technician / mkt435mentor.com


1
MKT 435 MENTOR Education Technician /
mkt435mentor.com
2
MKT 435 MENTOR Education Technician /
mkt435mentor.com
MKT 435 All Assignments FOR MORE CLASSES
VISIT   www.mkt435mentor.com MKT 435 Week 1
Consumer Behavior and Marketing Paper MKT 435
Week 2 Porsche Case Study MKT 435 Week 3 Part I
Consumer Behavior and Marketing Strategy
3
MKT 435 MENTOR Education Technician /
mkt435mentor.com
MKT 435 All New Assignments FOR MORE CLASSES
VISIT www.mkt435mentor.com MKT 435 Week 1 Impact
of Consumer Behavior on Marketing Strategy
Paper MKT 435 Week 2 Brand Personality
Presentation (2 PPT) MKT 435 Week 3 Internal and
External Influences Marketing Paper
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MKT 435 MENTOR Education Technician /
mkt435mentor.com
MKT 435 Week 1 Consumer Behavior and Marketing
Paper FOR MORE CLASSES VISIT www.mkt435mentor.co
m   Choose a company with which you are
familiar. Prepare a 1,050- to 1,400-word paper in
which the interrelationship between consumer
behavior and marketing is
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MKT 435 MENTOR Education Technician /
mkt435mentor.com
MKT 435 Week 1 Impact of Consumer Behavior on
Marketing Strategy Paper FOR MORE CLASSES
VISIT www.mkt435mentor.com MKT 435 Week 1 Impact
of Consumer Behavior on Marketing Strategy
Paper Choose an organization with which you are
familiar. Write a 700- to 1,050-word paper in
which you review the impact of consumer behavior
on this organizations
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MKT 435 MENTOR Education Technician /
mkt435mentor.com
MKT 435 Week 2 Brand Personality Presentation (2
PPT) FOR MORE CLASSES VISIT www.mkt435mentor.com
  This Tutorial contains 2 Presentation MKT 435
Week 2 Brand Personality Presentation Resource
Consumer Behavior Building Marketing Strategy,
Ch. 10
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MKT 435 MENTOR Education Technician /
mkt435mentor.com
MKT 435 Week 2 Porsche Case Study FOR MORE
CLASSES VISIT www.mkt435mentor.com Read the
Porsche case study found in Consumer Behavior on
pages 52-53. Write the answers to the following
questions 1, 2, 3, 4 and 6 at the end of the
case. Use the worksheet to answer the questions.
The paper will need to be 700 to 1,050 words in
total length.
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MKT 435 MENTOR Education Technician /
mkt435mentor.com
MKT 435 Week 3 How Attitudes are Influenced FOR
MORE CLASSES VISIT www.mkt435mentor.com Write a
1,050- to 1,400-word paper in which you write
about the following scenario What was
your attitude about this course before it
started? What factors influenced that
attitude?
9
MKT 435 MENTOR Education Technician /
mkt435mentor.com
MKT 435 Week 3 Impact of Cultural Values on
Consumer Behavior Paper FOR MORE CLASSES
VISIT www.mkt435mentor.com MKT 435 Week 3 Impact
of Cultural Values on Consumer Behavior
Paper Choose one of the following changes in
Cultural Values to review and discuss (1) green
marketing, (2) cause-related marketing, (3)
gender-based marketing, or (4) marketing to gay
and lesbian consumers.
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MKT 435 MENTOR Education Technician /
mkt435mentor.com
MKT 435 Week 3 Internal and External Influences
Marketing Paper FOR MORE CLASSES
VISIT www.mkt435mentor.com MKT 435 Week 3
Internal and External Influences Marketing
Paper Resource Consumer Behavior Building
Marketing Strategy, Ch. 3
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MKT 435 MENTOR Education Technician /
mkt435mentor.com
MKT 435 Week 3 Part I Consumer Behavior and
Marketing Strategy FOR MORE CLASSES
VISIT www.mkt435mentor.com Write a 700- to
1,050-word paper in which the team discusses the
following A brief overview of the
company and the product and its marketing
strategy.
12
MKT 435 MENTOR Education Technician /
mkt435mentor.com
MKT 435 Week 4 Consumer Decision Making
Presentation FOR MORE CLASSES
VISIT www.mkt435mentor.com MKT 435 Week 4
Consumer Decision Making Process Analyze a recent
purchase you made of a durable good (durable
goods are goods that dont wear out quickly or
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MKT 435 MENTOR Education Technician /
mkt435mentor.com
MKT 435 Week 4 Examine a Communication Tool FOR
MORE CLASSES VISIT www.mkt435mentor.com Choose a
marketing communication tool used by a brand
about which you are passionate. Examples of
Marketing Communications types are print
advertising, press releases, brochures, flyers,
banner ads, etc.
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MKT 435 MENTOR Education Technician /
mkt435mentor.com
MKT 435 Week 4 Part II Consumer and Behavior
Marketing Strategy FOR MORE CLASSES
VISIT www.mkt435mentor.com Write a 525- to
700-word paper in which the team explains the
roles of family, culture, and subculture
influences on the companys target market
purchasing behavior.
15
MKT 435 MENTOR Education Technician /
mkt435mentor.com
MKT 435 Week 4 Team Consumer Decision Making
Paper FOR MORE CLASSES VISIT www.mkt435mentor.co
m MKT 435 Week 4 Consumer Decision Making
Paper Utilize the same product/service your team
chose for Week 3. Developa 700- to 1,050-word
response that analyzes the following
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MKT 435 MENTOR Education Technician /
mkt435mentor.com
MKT 435 Week 5 Consumer Decision Making Process
Analysis FOR MORE CLASSES VISIT www.mkt435mentor
.com Analyze a recent purchase decision you made
using the steps in the consumer decision making
process. The consumer decision making process is
discussed in Chapter 14, pages 341-346. Submit a
detailed outline in which you show the steps you
took in making the purchase decision and the
rationale
17
MKT 435 MENTOR Education Technician /
mkt435mentor.com
MKT 435 Week 5 Final Consumer Behavior and
Marketing Strategy FOR MORE CLASSES
VISIT www.mkt435mentor.com Create and present a
10- to 12-slide PowerPoint presentation of Part
III. Develop a segmentation analysis of the
companys target market. Address each variable of
segmentation
18
MKT 435 MENTOR Education Technician /
mkt435mentor.com
MKT 435 Week 5 Impact of Online Crowdsourcing on
Marketing Strategy Paper FOR MORE CLASSES
VISIT www.mkt435mentor.com MKT 435 Week 5 Impact
of Online Crowdsourcing on Marketing Strategy
Paper Evaluate an online crowdsourcing site.
Examples include, Dells Ideastorm, and Starbucks.
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MKT 435 MENTOR Education Technician /
mkt435mentor.com
MKT 435 Week 5 Team Global and Online Marketing
Strategy Presentation FOR MORE CLASSES
VISIT www.mkt435mentor.com MKT 435 Week 5 Global
and Online Marketing Strategy Presentation Resourc
e Consumer Behavior Building Marketing
Strategy, Ch. 15
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MKT 435 MENTOR Education Technician /
mkt435mentor.com
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