PROS AND CONS OF SEO

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PROS AND CONS OF SEO
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What is SEO?

• SEO stands for Search Engine Optimization.
• It is the process of growing visibility for your
  website in organic (non-paid) search engine
  results.
• It is the process of affecting the online
  visibility of a website or a web page. 

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TYPES OF SEO

• SEO has two parts. Both On-page and Off-page
  optimization is very important for business.
• On-page optimization
• Meta Title, Meta Description, Headings Tags, DA
  and PA, Alt Img, Robots.txt
• Off-page optimization
• Article Submission, Slide share, Business
  Listing, Classified, Guest Post, Bookmarking,
  Forum Posting with relevant topics, Info
  graphics.

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ADVANTAGES OF SEO

• Good Visibility on different search engines.
• Increase website traffic to the website.
• The cost of SEO is relatively fixed, independent
  of click volume.
• Increase conversion rate
• Better reach to targeted audience
• Top position rankings result irrelevant
  impressions.

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ADVANTAGES OF SEO

• Builds authority and quality on your website.
• Still get benefits and traffic after you stop
  spending on it.
• Search result link clicks are on organic links.
• High volume
• Long-term ADI

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DISADVANTAGES OF SEO

• Time Consuming.
• Cannot guarantee on the results.
• Changing Google algorithm
• Requires continuous check and maintenance.
• No immediate ROI.
• Can be impacted by search engine algorithm
  changes.

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DISADVANTAGES OF SEO

• Takes time for results to make an impact.
• Lots of ongoing work.
• Tough to quantify

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