Quick Fix Guide To Removing Website Penalties

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Quick Fix Guide To Removing Website Penalties
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• Are you paying money to an agency or
  individual to achieve rankings in Google, but the
  results are not coming? Perhaps youre stuck in
  position 7 or 4 or even on page 2 and cant
  quite seem to crack that ceiling.
• If this is your website, chances are youre
  under a penalty. Specifically a Panda penalty.

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• Panda is the name Google gave to its algorithm
  update several years ago that targets a websites
  content. Since then it has undergone several
  updates, but its purpose remains unchanged to
  assess the quality of a website based on its
  content. There are specific factors Panda looks
  for as it crawls your site, and if it finds them,
  it will issue a domain-wide penalty on your site
  thus holding it back in the SERPs.

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• In order to understand how to remove these
  penalties, (yes they are removable) it is
  important to understand Googles Modus Operandi
  behind Panda I.E why it chose to shake up its
  own search results so much.
• The bottom line is Google is not a search
  engine its an advertising agency. Over 90 of
  its enormous revenues comes from its paid
  advertising arm, Google Adwords. The fact that
  SEOers have been able to manipulate the
  organic search results, enabling free traffic
  for webmasters, has caused Google much angst over
  the years because it takes away from their
  Adwords client base, and ultimately their bottom
  line.

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• Yet it still needs to support the organic
  component to its search engine, so in an attempt
  to eliminate the ability to game these results,
  Panda (amoung others algorithm updates) was
  rolled out.
• So, how do you remove these penalties? How do
  you even know if youre under a penalty? How long
  does it take to remove them and is it even worth
  doing so?

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• The key to all of these questions lies with
  your sites content. Your content must be your
  own, and must be unique. I.E written by you or
  for you. It must be written to engage humans, but
  not keyword loaded. You must link out to other
  sites (yes, you read that right) and also link
  internally.
• Ensure you have no 404 errors on your site,
  and issue 301 redirects if necessary to overcome
  this problem.
• Your website should load in under 2 seconds
  and have no broken links within it.

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• But perhaps more importantly, it is the
  hidden junk pages within your website that are
  doing the most damage. These pages are typically
  thin in content and offer no real value to the
  user, plus theyre probably riddled with
  duplicate content.
• You may not see this and your customers might
  not even be aware these pages exist, but you can
  bet your SEO budget that Google has seen these
  pages, indexed them and is holding back your
  entire domain from ranking well as a result.

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• If you remove / fix these problems, you can
  see immediate results since Google will determine
  the changes the next time it crawls your site.
• If your site has a natural-looking offsite
  profile, is not over-optimised for anchor text
  linking to it and is more penalty free than
  your competitors sites, then presto! Youll start
  ranking.

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• A successful website audit is crucial to
  determining what and where these errors lie, and
  removing them will drive your marketing budgets
  further and generate results in far quicker
  timeframes.
• I encourage you to engage your developers or
  SEOers to conduct a thorough audit on your sites
  if youre not seeing results to determine whether
  youre being held back by Google itself.
• https//sitemarketingsolutions.com.au