Ultimate Guide to White Hat SEO using Scrapebox

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Contents

• Introduction
• Scrapebox what is it?
• Keybord scraper
• Scrape URLs with Scrapebox
• Find Guest Blogging opportunities
• Check the value of harvested links
• Merge and remove duplicates
• Scrapebox Meta Scraper
• Check if links are dead or alive
• Check which internal links are not indexed yet
• Get more backlinks from Google
• Short summary
• About author

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Introduction

• More than a year ago, on my G profile, I posted
  about something that I found funny using
  Scrapebox for white hat.
• During this year a lot has changed, so now we
  know we need to focus more and more on the
  quality of the backlinks instead of quantity.
• This means that we have to rethink which tools
  should we use and how they can help us maximize
  our SEO

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Scrapebox what is it?

• I bet everybody knows Scrapebox, more or less. In
  short its a tool used for mass scraping,
  harvesting, pinging and posting tasks in order to
  maximize the amount of links you can gain for
  your website to help it rank better in Google. A
  lot of webmasters and blog owners treat Scrapebox
  like a spam machine, but in fact it is only a
  tool, and it what its actually used for depends
  on the driver.
• Now, due to all the Penguin updates, a lot of
  SEOs have changed their minds about linkbuilding
  and have started to use Scrapebox as support for
  their link audits or outreach.

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Keybord scraper

• One of the most massive things in Scrapebox that
  I use all the time is the integrated Google
  suggested keywords scraper. It works very simply
  and allows you to get a list of keywords you
  should definitely use while optimizing your
  website content or preparing new blog post very,
  very quickly. To do this, just click on the
  Scrape button in the Harvester box and select
  Keyword Scraper. You will see a Keyword Scraper
  window like this one

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Scrape URLs with Scrapebox

• So we have our keyword research done (after
  checking the total amount of traffic that
  keywords can bring to your domain) now lets
  see if we can get some interesting links from
  specified niche websites.
• After sending our URL list to ScrapeBox we can
  now start searching for specified domains we
  would like to get links from.
• Footprints are (in a nutshell) pieces of code or
  sentences that appear in a websites code or in
  text. For example when somebody creates a
  WordPress blog, he has Powered by WordPress in
  his footer by default.

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Building footprints - intro

• Firstly, learn more about Google Search
  Operators. For your basic link building tasks you
  should know and understand these three search
  operators
• Inurl  shows URLs containing a specified string
  in their address
• Intitle  shows URLs which have a title
  optimized for a specified text string
• Site  lists domains/URLs/links from a specified
  domain, ccTLD etc.
• Having learned tha basic of footprints you can
  use them to get specific platforms which will
  allow you to post a link to your website (or find
  new customers if you would like to guest blog
  sometimes).

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Guest Blogging opportunities

• By using simple footprints like
• Site
• Allintitle
• guest blogger or guest post (to search only
  for links where somebody posted a guest post
  already you can also use the allinurl search
  operator because a lot of blogs have a guest
  posts category which can be found in its URL
  structure)
• Later, combine it with your target keywords and
  get ready to mail and post fresh guest posts to
  share your knowledge and services with others!

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Value of harvested links

• Now, when your keyword research is done and you
  have harvested your very first links list, you
  can start with checking some basic information
  about the links. Aside from ScrapeBox, you will
  also need MozAPI.

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Merge and remove duplicates

• If you are running a link detox campaign, its
  strongly recommended to use more than one
  backlink source to get all of the data needed to
  lift a penalty, for example. For example, if  you
  have more than 40 thousand in each file, you will
  probably want to merge them into one file and dig
  into it later.

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Scrapebox meta Scraper

• ScrapeBox allows you to scrape titles and
  descriptions from your harvested list. To do
  that, choose the Grab/Check option then, from
  the drop down menu, Grab meta info from
  harvested URLs
• Here, you can take a look at some example
  results

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Check if links are dead or alive
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• If you want to be pretty sure that every single
  intern/external link is alive you can use the
  ScrapeBox Alive Checker addon. First if you
  havent done this yet install the Alive Checker
  addon.

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If you were previously harvesting URLs simply
load them from Harvester. If not, you can load
them from the text file.
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Lets begin with Options
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If a link returns HTTP status code different than
301 or 200 it means Dead for ScrapeBox.
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Check which internal links are not indexed yet
So if you are working on some big onsite changes
connected with the total amount of internal pages
you will probably want to be pretty sure that
Google re-indexes everything. To  sure that
everything is as it should be, you can use
Screaming Frog, SEO Spider and ScrapeBox.
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Get more backling from Google

• Sometimes its not enough to download backlink
  data from Google Webmaster Tools or some other
  software made for that
• In this case especially when you are fighting a
  manual penalty for your site and Google has
  refused to lift it go deep into these links and
  find a pattern that is the same for every single
  one.

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Short summary

• As you can see ScrapeBox in the Penguin era is
  still a powerful tool which will speed up your
  daily SEO tasks if used properly.
• If you want to fully understand how to use this
  innovative tool, I invite you to look a little
  deeper and read my whole case study.
• CHECK IT OUT HERE
• THE ULTIMATE GUIDE TO WHITE HAT SEO USING
  SCRAPEBOX

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About author
Lukasz is especially experienced in on-site and
off-site analysis. He is especially intrigued by
Conversion Rate Optimization and Web Analytics,
and he knows how to use both black and white hat
tactics to gain organic traffic. Outside work,
Lukasz can be found playing poker or enjoying
nature during long walks in the park.
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More info here