Black Hat vs Grey Hat vs White Hat SEO - PowerPoint PPT Presentation

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Black Hat vs Grey Hat vs White Hat SEO

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Black,White and Grey Hat SEO's are 3 main categories of SEO techniques.Black hat SEO is more frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site.White Hat SEO is more frequently used by those who intend to make a long-term investment on their website.Grey hat SEO is somewhere in the middle of white and black and if used by a professional, can still be effective. – PowerPoint PPT presentation

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Title: Black Hat vs Grey Hat vs White Hat SEO


1
Black Hat vs Grey Hat vs White Hat SEO
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SEO techniques are classified under three
categories. Black Hat SEO, Grey Hat SEO and White
Hat SEO. SEO is categorized under these heads by
the techniques that search engines recommend as
part of good design and techniques that search
engines do not approve of and attempt to minimize
the effect off.
3
Black Hat SEO
Black Hat SEO refers to the use of
uncompromising SEO strategies, methods and plans
that concentrate only on search engine and not a
human audience and usually violates all the
search engine rules. Black Hat SEO is most often
used by those who are looking for a quick
financial return on their web site.
4
Black Hat SEO techniques
Hidden Text Texts that wont be visible by the
visitors but still readable by search engines.
Keyword Stuffing Keyword stuffing occurs when a
web page is loaded with keywords in the content.
Link Farms A link farm is a form of spamming
the index of a search engine.
5
Black Hat SEO techniques
Blog Spam It is done by automatically posting
random comments or promoting commercial services
to blog, wikis, guestbook or other online
discussion boards.
Scrapping Copying contents from other websites
to put these contents thats popular in search
engine on own site.
Paid Links Purchasing links on websites for
increasing in link-popularity and rankings.
6
Grey Hat SEO
As the name suggests, it's somewhere in the
middle of black and white SEO practice. This can
be quite effective. Grey Hat SEO sounds like a
label for the middle ground.
7
Grey Hat SEO techniques
Purchase old domains
Duplicate content
Link buying
Social media automation and purchase followers
8
White Hat SEO
White Hat SEO uses techniques and tactics
which are done by following the rules and
algorithms Google has issued. White Hat
techniques are associated with ethical SEO. Even
though websites following White Hat techniques
may not pop up quickly to the top of search
engine results, they will get long lasting
results when they finally do.
9
White Hat SEO techniques
Guest Blogging Writing blog post for someone
elses blog is called guest blogging. This is
done to increase backlinks.
Link Baiting Creating content that allows
people to link your page from another webiste.
Quality Content Creating quality content to
impress the visitors and also the search engine.
10
Advantages of White Hat SEO
  • Long term Strategy
  • Best user experience
  • No risk involved

11
Affordable SEO never compromises the quality
factor and also keeping the costs down, provides
you with professional and quality SEO services.
Affordable SEO follows White Hat techniques and
achieve superior results for its clients. Hire
SEO service to take your venture to the top.
http//affordable-seo.in
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