White Hat SEO vs Black Hat SEO - Definitions & Differences

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What is White Hat SEO? According to digital
marketing agency Toronto, a White Hat practice
is an SEO technique considered compliant and
ethical by search engines and SEO professionals.
Concretely, put yourself in the place of
Google. Its objective is to provide a correct
and as complete answer as possible when we launch
a query on its search engine. Indeed, if its
answers are not good, Internet users will look
for another way than Google to ask their
questions. Besides, even if SEO algorithms are
very advanced today, they can still be
improved. That is why, in their quest for
quality, search engines are constantly updating
their algorithms to provide us with even more
relevant, legitimate, and reliable
results. Black Hat SEO specialists find
workarounds to take advantage of weaknesses in
algorithms. On the other hand, once these
weaknesses have been identified by Google or
Bing, the algorithms are updated. It's the cat
and the mouse! To avoid getting caught, respect
the rules of natural referencing that I do my
best to describe to you regularly on audiotapes.
It takes more time and effort, but it always pays
off in the long run. And to be consistent with
Google's mission, White Hat SEO techniques all
aim to generate organic traffic without artifice,
thanks to high-quality content that perfectly
meets the Internet user's request.
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What is Black Hat SEO? The digital marketing
agency Toronto, says that practice is known as
"Black Hat SEO" is a natural referencing
technique considered questionable, unethical, and
punishable by search engines. Black Hat SEO is a
collection of ploys designed only for machines
and their algorithms without thinking about
readers. For me, it's cheating to get results
quickly. The use of "Black Hat" techniques is
often very effective in obtaining very high
traffic for a limited period. However, by using
these techniques, your site may be penalized.
Even, in some cases, it can be completely
de-indexed from Google results during the next
algorithm update. This approach always results
in unwanted pages for internet users, ruining
your chances of creating something lasting.
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What are the right SEO tactics Get quality
inbound links Publish quality and unique
content Use high potential keywords without
stuffing them into your pages Provide your site
with a clear architecture
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Some Black Hat SEO Techniques to Avoid Post
duplicate content  or suck content from other
sites, Automate the publication of the content
of no value to users, Create thousands of
links using software to create a multitude of
low-quality backlinks in a very short
time, Discrediting a competitor by falsely
reporting him as a user of Black Hat
techniques. It's the sprinkler watered! Set up
satellite pages. A satellite page is a page
created specifically to seduce search engine
algorithms and in particular the one used by
Google. They play the role of a tout with
keywords to redirect to another unrelated
site, These include invisible text in your
pages (hidden by an image or the same color as
the background),
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