How Google Algorithms Updates Affect the SEO Ranking - Sochtek

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How Google Algorithms Updates Affect the SEO
Ranking
Sochtek In mathematics An Algorithm is a set of
predefined rules and protocols to solve a
problem in a fixed number of steps. For example,
for solving the quadratic equation we have to
follow some finite steps to find out the roots of
the given quadratic equations. Now we can also
find the term Algorithms in Search Engines like
Google, Yahoo, Bing etc. Google Algorithms are
slightly different from mathematics algorithms
but they also follow definite rules and set of
instructions to provide ranking to a particular
website. For example whenever we type anything
on the search bar, the search engine returns with
thousands of results in front of us to choose
from. But how a search engine decides what result
should be shown to us and in what preference. So
the answers are shown by search engines with set
rules and regulation or principles better known
as Algorithms.
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• Search engines like Google use a very complex
  algorithm to serve each search query made by
  online users. The following are the primary
  elements that have an impact on pages ability to
  appear in the search results
• The Page Title, Meta Tags ( Meta Keywords and
  Meta Description)
• Organic and natural links to website
• Websites performance on smartphones, etc.
• How Google determine the website priority
• Google Algorithms works by counting the number
  and quality of links to a websites web page and
  it helps to determine the rough estimate of how
  important the website is. Good quality websites
  are likely to receive more organic links from
  other sites and have good SEO Ranking. The web
  page of the website that has more links will rise
  to the top of the pages ranking because the
  algorithm assigns them a higher value in search
  results.
• All calculations done by search engines like Bing
  and Google are very quick and frequent,
  therefore any changes in the elements that
  contribute to the web page ranking will also
  change the website overall ranking. Thats why
  rankings assigned by Google Algorithms are fluid.
  A

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• keyword that ranks third may rise to first or
  fall to tenth if there is any change in the web
  pages content. In keyword search top positions
  are held by those websites whose webmasters
  continuously keep doing SEO Search Engine
  Optimization of their websites.
• What happens when Google updates its Algorithms?
• Each update in Googles Algorithm is to tackle a
  specific problem that affects the search results
  that Google doesnt want. Google frequently keeps
  updating its search ranking and search
  algorithms to provide the most relevant, fair and
  useful search results. Each year Google changes
  its algorithms around 500-700 times. Each small
  update in search engines algorithms affects
  hundred thousand websites even though some of
  these changes are minor and some are major.
  Sometimes the updates impact a larger percentage
  of sites and sometimes a smaller percentage of
  sites are affected.
• Which websites are mainly affected
• Low quality content sites
• Spammy content sites
• Websites that are using black hat SEO Techniques
• Websites that are focusing on stuffing of
  keywords
• Which websites are not affected
• If a website optimizer is following the set rules
  and directions mentioned by Google and this is
  providing web users with a great and better
  experience.
• Following White Hat SEO Techniques
• No low quality links
• No spammy content