Top 5 trends in Social Media Marketing

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Xebec Communications
Advertising Digital Marketing Agency
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Top 5 trends in Social Media Marketing
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• 1. Personalize your connection with customers
  using Chatbots
• 2018 will witness a significant change in the way
  businesses use Facebook Messenger. It'll become a
  proactive marketing tool rather than just a
  responsive private messaging app. Chatbots
  provide you with an instant connection with the
  customer in a way which feels personal. Smart
  Replies, chatbots and embedded apps create
  boundless marketing opportunities on Facebook
  Messenger.
• 2. Keep your audience hooked with Ephemeral
  Content
• Ephemeral content only lasts for a short period
  of time before disappearing. This feature gained
  its popularity when Snapchat introduced it and
  then other social media sites like Facebook and
  Instagram followed in its footsteps. These
  short-lived contents are totally different from
  polished advertisements, which gives the customer
  a more novel feel towards your brand. This is a
  very effective way of creating excitement through
  behind the scenes content.

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• 3. Increase interaction with Augmented Reality
• Let's face it, the more intriguing your content
  is, the more people interact and the more
  popularity you gain. This is one of the latest
  features of technology and the social media
  marketing companies will be seen making the best
  use of it in the year 2018.
• 4. Increase your brand authenticity with
  Influencer Activities
• People trust and follow certain personalities on
  the web. It is to no surprise that people will
  want to imitate them or want to know their secret
  of gorgeous skin etc. For this, brands will shift
  their attention to such influencers. But be vary,
  the best tip is to take those influencers who
  cater to a niche market than those with wide
  followers.

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• 5. Let the audience see your real brand through
  Live Videos
• Videos, particularly live videos will continue to
  rise in 2018. You can cover any activity your
  brand is doing and create a buzz in the
  audience's head. In 2017, 90 of all the content
  shared by the users on social media was videos.
  The matter of concern is how to make your target
  watch your video. You will need a defined social
  media marketing strategy to make use of this
  Facebook, Instagram, Snapchat and other apps'
  features to the fullest.
• There are many features and benefits of social
  media marketing that your business needs to gear
  up with. Technological advancement is not the
  only key, creating intriguing content is a must
  to make your brand stand out in this competitive
  environment. This is where social media marketing
  agency like Xebec step in to up your game and
  help you use the social media marketing tools
  efficiently.

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• Contact Us
• Pune OfficeXebec Communications Pvt.
  LtdCybernex, 2nd Floor, South Wing-399,Jagannath
  Shankarsheth Rd, Pune, Maharashtra 411037Tel.
  (91-20) 6749 6868 / 800,(91-20) 2444 2403/ 04
• Website www.xebecindia.com