Digital Marketing - PowerPoint PPT Presentation

About This Presentation
Title:

Digital Marketing

Description:

Uses of Digital Marketing in Present Generation – PowerPoint PPT presentation

Number of Views:13
Slides: 23
Provided by: ancareerconsultancy
Category:
Tags:

less

Transcript and Presenter's Notes

Title: Digital Marketing


1
Digital Marketing
  • The Future of Marketing

2
Key Points
  • What is Digital Marketing
  • Benefits of Digital Marketing
  • What Does Digital Marketing Consists of
  • SEO
  • PPC
  • SMM
  • Content Writing
  • Digital Marketing Measurement

3
Definition
Digital Marketing is an Umbrella term for
marketing of Product or services using Digital
Technologies , mainly on the Internet ,but also
including mobiles phones ,display advertising,
and any other Digital Medium.
Digital Marketing, the promotion of products or
brands via one or more forms of electronic media,
differs from traditional marketing in that it
uses channels and methods that enable an
organization to analyze marketing campaigns and
understand what is working and what isnt
typically in real time.
4
(No Transcript)
5
(No Transcript)
6
Benefits of Digital Marketing
Other digital marketing advantages include
increasing brand loyalty and driving online
sales. The benefits of digital marketing includes
Lower cost - a properly planned and effectively
targeted digital marketing campaign can reach the
right customers at a much lower cost than
traditional marketing methods.
7
(No Transcript)
8
Objectives
  • Reach the Right Audience
  • Engage with the Audience
  • Motivate your Audience to take your Action
  • Maximize Return on Investment (ROI)

9
Digital Marketing Consist Of
AN Consultancy
AN Consultancy
10
SEO
Search engine optimization is the process of
improving the visibility of a website on organic
('natural' or un-paid) search engine result pages
(SERPs). This is accomplished through
implementation of search engine friendly website
architecture, optimized internal navigation and
link landscape, as well as optimization of the
content (comprised, at a minimum, of readability
usability improvements, and grammatical
corrections). SEO is as much art as it is
science, but at its core it is the discipline of
making user-friendly useful content
understandable and easily digestible for search
engines.
11
(No Transcript)
12
Pay Per Click (PPC)
PPC stands for pay-per-click, a model of internet
marketing in which advertisers pay a fee each
time one of their ads is clicked. Essentially,
its a way of buying visits to your site, rather
than attempting to earn those visits
organically.
Search engine advertising is one of
the most popular forms of PPC. It allows
advertisers to bid for ad placement in a search
engine's sponsored links when someone searches on
a keyword that is related to their business
offering. For example, if we bid on the keyword
PPC software, our ad might show up in the very
top spot on the Google results page.
13
(No Transcript)
14
What is SMM
SMM is based on the principle of organic search,
which basically means that when the website or
its connected social network page is more active,
the websites position on search engines rises,
i.e. it will be in seen the first few
results. Considering the fact that 90 of users
searching the internet do not look any further
than the first page of the search engine, and
that 70 clicks on the first three results only,
it is obvious that the position on the first page
of the search engine is the only goal to strive
for when optimizing a website.
15
SMM is Used For
The main goal of SMM is to improve communication
with users, increase brand visibility and reach
more (potential) customers. SMM is being done by
creating quality content that the users of social
networks share with their friends (via
transmitting information electronically, i.e.
Electronic Word of Mouth, or eWoM). The point of
SMM is to obtain direct feedback from users (or
potential customers), so that the company gets a
personal stamp at the same time, i.e. it appears
more human-like. By means of interactive options
on social networks, the customers get the chance
to be heard, either by asking questions or by
making complaints. This type of SMM is called
Social Customer Relation Management (Social CRM),
which can further lead to enhancing credibility
and return on investment (ROI), of course, if the
users are satisfied with content, relationship
with the company and the service provided.
16
Content Writing
A website content writer or web content
writer specializes in providing
relevant content for websites. Every website has
a specific target audience and requires different
content. Content should contain key words
(specific business related terms which internet
users might use in order to search for services
or products) aimed towards improving a website's
SEO. Most story pieces are centred on
marketing products or services, though this is
not always the case. Some websites are
informational only and do not sell a product or
service. Informational content aims to educate
the reader with complex information that is easy
to understand and retain.
17
An Consultancy
18
Digital Marketing Areas
  • Search Engine Optimization (SEO)
  • Social Media Optimization (SMO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)

19
Benefits of Online Marketing
20
Conclusion
The conclusion of digital marketing is very much
important for the digital marketers. Digital
marketing is a dream business project for digital
marketers. If you want to get success in the
digital marketplace, you should have sound
knowledge about the benefits and limitations of
digital marketing. It is a growing field if
business. Digital marketing is nothing but the
utilization of digital technology to achieve
marketing objectives. Digital marketing and
marketing department is not different from each
other. The aforementioned information will help
the digital marketers to understand the strengths
and weaknesses of Digital Marketing.
21
Contact Us
AN Services Consultancy Address 114/2rt,Street
No.7, Prakash Nagar, Opp-Airport Road,
Begumpet,Hyderabad-500016. PH No 8367278303
22
(No Transcript)
Write a Comment
User Comments (0)
About PowerShow.com