Digital Marketing

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Digital Marketing
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• Digital Marketing Overview

Digitalization has become a part of our daily
life, so marketing digitally is the most prior
step as it involves the phones, computers,
laptops, tabs, etc. Around which our lives
usually revolve.
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Digital Marketing Phases
Today its not about get the traffic its
about get the targeted and relevant traffic,
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• Services we provide in Digital Marketing

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SEO (Search Engine Optimization)
What is Seo?
SEO stands for search engine optimization. It
is the process of getting traffic from the free ,
organic , editorial or natural search results on
search engines.
Or SEO is a technique which helps
search engines find and rank your site higher
than the millions of other sites in response to a
search query. SEO thus helps you get traffic from
search engines.
Seo Basically Consists of two parts - On Page
Optimization - Work on the website is called On
Page Optimization or On Page Optimisation
which covers what can be done on the pages of the
website itself. Off Page Optimization Off
Page Optimization refers to techniques that can
be used to improve the position of a web site in
the search engine results page (SERPs). Work out
of the website is called off page optimization.
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Social Media Marketing
Social media marketing is the use of social media
platforms and websites to promote a product or
service.Although the terms e-marketing and
digital marketing are still dominant in academia,
social media marketing is becoming more popular
for both practitioners and researchers. Most
social media platforms have built-in data
analytics tools, which enable companies to track
the progress, success, and engagement of ad
campaigns. Social networking websites allow
individuals, businesses and other organizations
to interact with one another and build
relationships and communities online. When
companies join these social channels, consumers
can interact with them directly. That interaction
can be more personal to users than traditional
methods of outbound marketing and advertising.
Social networking sites act as word of mouth or
more precisely, e-word of mouth. The Internet's
ability to reach billions across the globe has
given online word of mouth a powerful voice and
far reach. The ability to rapidly change buying
patterns and product or service acquisition and
activity to a growing number of consumers is
defined as an influence network.
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Mobile Marketing
Mobile marketing is multi-channel online
marketing technique focused at reaching a
specific audience on their smartphones, tablets,
or any other related devices through websites,
E-mail, SMS and MMS, social media, or mobile
applications. Mobile marketing can provide
customers with time and location sensitive,
personalized information that promotes goods,
services and ideas.
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PPC (Pay Per Click)
Pay-per-click (PPC), also known as cost per click
(CPC), is an internet advertising model used to
drive traffic to websites, in which an advertiser
pays a publisher (typically a search engine,
website owner, or a network of websites) when the
ad is clicked.
Search engine advertising is one of the most
popular forms of PPC. It allows advertisers to
bid for ad placement in a search engine's
sponsored links when someone searches on a
keyword that is related to their business
offering. For example, if we bid on the keyword
PPC software, our ad might show up in the very
top spot on the Google results page. Every time
our ad is clicked, sending a visitor to our
website, we have to pay the search engine a small
fee. When PPC is working correctly, the fee is
trivial, because the visit is worth more than
what you pay for it. In other words, if we pay 3
for a click, but the click results in a 300
sale, then weve made a hefty profit.
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Thank You
Contact us- To find out more or how we can help
you better. Address - C-127, 2nd floor, Ozi Gym
Building, Phase 8, Industrial Area,
Mohali,160062.
Phone no. - (91)-8872155107, 9779127768,
8360890672 E-mail-hr_at_northpolewebservice.com
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