Type Of Broadcasting

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Know the Types of Broadcast Advertising

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Introduction

• Broadcast advertising has become a very essential
  part of marketing in recent times.
• The term broadcast advertising applies to
  commercials aired on either television or radio.
• Companies allocate specific budget for radio and
  television ads and make an estimate of how much
  revenue they can earn through broadcast
  advertising.

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Types of Broadcast Advertising
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Radio Advertising

• During radio's golden age, advertisers sponsored
  entire programs, usually with some sort of
  message like "We thank our sponsors for making
  this program possible", airing at the beginning
  or end of a program.
• It must be aired several times before it
  actually sinks in the minds of the consumers
• One must do a research on which type of audience
  listens to which channels if they want the ads to
  be successful

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The voice talent in the commercial should be
taken keeping in mind the type of audience and
the type of commercial.
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Television Advertising

• It is usually considered the advertising for the
  corporate giant, though even the small businesses
  can benefit from it
• A strong audio and video combination is a must
  for the success of the commercial, but it is also
  important that the audio and video should
  function well without each other.
• The advertisers usually have to pay for the spot
  which lasts for 30 seconds, however in rare cases
  spot can increase to 60 seconds too.

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Example of Television Advertising
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Internet Advertising

• It uses the Internet or the World Wide Web for
  the purpose of attracting consumers to buy their
  product and services.
• It includes email marketing, search engine
  marketing (SEM), social media marketing, many
  types of display advertising (including web
  banner advertising), and mobile advertising.
• Online advertising frequently involves both a
  publisher, who integrates advertisements into its
  online content, and an advertiser, who provides
  the advertisements to be displayed on the
  publisher's content and some potential
  participants include advertising agencies who
  help generate and place the ad copy.

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Example of Internet Advertising
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Conclusion

• Broadcast advertising has its benefits such as
  being immediate publishing of the commercial and
  the availability of the commercial to a global
  audience. But along with the benefits come the
  disadvantages too.
• These days, advertisers put distracting flashing
  banners or send email spam messages to the people
  on a mass scale. This can annoy the consumers and
  even the real ads might get ignored in the
  process. Therefore, ethics in advertising is very
  important for it to be successful. And I
  personally recommand top advertising services in
  Madurai to get genuine work.

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ThankYou