Video marketing mistakes you should avoid

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Video Marketing Mistakes You Should Avoid
Straight Up Digital
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Internet marketers know just how important Video
marketing is for promoting online businesses.
Studies reveal Digital marketing is used by over
85 of online marketers, because people viewing
videos retain 95 of the information they receive
from videos rather than the 10 from reading
text. All videos are not equal and a badly put
together video can be harmful to your credibility
and branding. Here are some common marketing
mistakes to avoid
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Wrong Production Partner Videos can be made with
a smart phone and a bit of humour, yes sometimes
this can work. But do you want people to think
youre cheap and shoddy if it doesnt? Promoting
video is about impressing and interesting people,
so a professional approach is needed.
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Quality of Presentation A poor presentation
indicates a poor quality of service or products.
Having a professional production partner will
enable you to have a high quality video that
encourages viewers to trust and want to deal with
you.
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Friendly not Sterile Many sales promotion videos
today show a super model with a luxury car or
lying on the front of a mega yacht or some other
improbable scene. The things that sell and
attract people today are scenes where they feel a
connection, videos that trigger emotion and
address real issues.  
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Too Long a Video Short and sweet is the key, a
digital marketing video should only last 60 to 90
seconds, just enough to spike the imagination and
intrigue the viewer as people are busy and
impatient. Short is the best marketing strategy,
your video is not meant to be a text book, its a
hook to catch their attention.  
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Too Many Messages in One Video It is much better
to make multiple videos rather that stuffing too
much in one video. Have one video for each
message you want to get across, each a little
different, but all obviously from your brand.
Its vital that you do not confuse people with
too much information your visitors must
understand your most important message.  
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Poorly Branding Your Company Even with a great
video if not effectively branding your company
may cause people to remember your message, but
forget who sent it to them. Always start your
video with your branding so people remember
you.  
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Over Doing the Sales Pitch Your customers are
often just looking to see what youre offering,
nobody likes the feeling they are being pressured
to buy, so dont try and force feed them? Show
them why they need your product or service and
build a relationship of trust and avoid pressure,
but give a strong call to action statement at the
end of your video so you do not leave them
wondering what comes next.  
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Disregarding Good SEO Practices Everything you
post on the net must optimised with the right
metadata, keywords and thumbnail images.  
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Social Media Find out which social media
platforms your audience uses by taking advantage
of video analytics and be on them all.
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Video marketing is all about giving visitors an
exciting snapshot of the things you offer in a
tasteful and interesting way. Use analytics to
follow your visitors and give them information
and entertainment based around the things they
show you they want, quality and value.
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Thank You
Straight Up Digital
https//www.straightupdigital.com.au