How to reduce your CPR in Facebook Ad Campaign - PowerPoint PPT Presentation

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How to reduce your CPR in Facebook Ad Campaign

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It’s just believed that you need to spend a lot of money for CPR (Cost Per Result) in Facebook Ads campaign. All this is just a hoax. A well designed campaign which can target the right audience is essential. If it is a new brand, it should be made visible to the right audience. Know more at: – PowerPoint PPT presentation

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Title: How to reduce your CPR in Facebook Ad Campaign


1
www.samskritisolutions.com
2
Introduction
  • Its just believed that you need to spend a lot
    of money for 
  • CPR (Cost Per Result) in Facebook Ads campaign.
  • All this is just a hoax.
  • A well designed campaign which can target the
    right audience is essential. If it is a new
    brand, it should be made visible to the right
    audience.

3
Tips to Reduce CPR
  • Target a more specific audience Before you begin
    a campaign, when you are planning for it, the
    initial step to take is to decide which audience
    to target. It should be decided based on the
    brand and the aim of the campaign
  • Keep an eye on your campaign Relook at some of
    its aspects if you need to. It needs to be
    visually appealing and should have attractive
    words and phrases
  • Use the right call to action cues Suppose an
    image campaign is running. The campaign can only
    be a success if people interpret it in similar
    way rather than in different way. Hence, the
    right to action call cues should be used on the
    copy as well as the creatives.

4
Tips to Reduce CPR
  • Be attentive when it comes to lead forms The aim
    of campaigns should be to generate new leads for
    the brand. The designing aspect should be crisp
    and clear and the audience should get the message
    easily after which their feedback should arise.
    Hence pay attention to your lead form
  • Align your Target Audience and Campaign
    Objectives Be it for any campaign, it is run
    obviously to gain success and thereby business
    and profit. But if you simplify the campaign too
    much, it wont get much importance. There should
    be a particular set of standard for the campaign
    which can impress the target audience you have in
    mind
  • Refresh your creative It is best if the
    creatives are refreshed in every two weeks to
    avoid ad fatigue. If the target audience has seen
    the ad many times repeatedly, it may create
    boredom. Or if the ad is too familiar, it can
    also cause ad performance to drop of at a faster
    pace

5
About Samskriti
  • Samskriti Business Solutions is the first and the
    best online marketing company based in Hyderabad,
    to be certified and qualified as Google partner
    company in the state of Telangana.
  • Our dynamic digital marketing experts and
    creative web development professionals believe in
    providing quality services by delivering
    exceptional business value to our customers.
  • We offer plenty of digital marketing services
    like Affiliate Marketing, Pay Per Click
    Management, Social Media Optimization, Social
    Media Marketing, Online Reputation Management,
    Search Engine Optimization and Web Design
    Development.
  • We have also acquired recognition as Bing Ads
    Accredited Professional Company for outstanding
    performance in managing marketing campaigns.

6
Conclusion
  • We believe that success in the field of digital
    marketing can be achieved only if the right
    message is conveyed to the right person on right
    time.
  • We have been delivering strategic online
    marketing solutions to our customers over a span
    of years.

7
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