Planning for Gen Z

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SOAP MEDIA INC.

• Planning for Gen Z

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Most companies tend to spend the bulk of their
marketing dollars trying to snag the millennial
shopper. This really isnt that surprising,
however, since the millennial age group totals
more than 70 million potential shoppers, and they
have the most buying power at the moment.
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Yet, as Generation Z members come of age, it is a
good idea to have a marketing strategy in the
works for this new group. People born in the
second half of the 1990s through the late 2000s
have been classified as Generation Z, and the
oldest members of this group are just starting to
graduate from college. By the year 2020, they
will make up a quarter of the consumers out there
on the market.
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The Purchasing Power Has Already Started
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• With members in their teens and early twenties,
  Generation Z is already spending over 40 billion
  per year, and those numbers are only going to
  rise as they move into the corporate world. Plus,
  many gen Z members are already influencing what
  their parents are buying. As a business owner,
  you will likely want to start thinking about how
  you can snag those gen Z dollars now instead of
  waiting to catch up later.

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Generation Z
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• Before you can understand how to market to this
  age group, you need to understand who they are.
  Generation Z has grown up with technology, and
  they depend upon it to help them make their
  purchasing decisions. They are truly children of
  the digital age, and on average, they are
  spending more than 10 hours per day online.

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As a business, it is imperative that you
understand how to reach out to these potential
consumers in the online space. Digital media
channels and e-commerce shops are going to be
some of the main ways to attract gen Z buyers. In
recent surveys, it has shown that this generation
gets 85 of their knowledge of new products from
social media, and 68 of them use email as a
means of purchasing decision making.
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Marketing to Gen Z
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It should go without saying at this point that
your social media game needs to be strong.
However, gen Z wants more than just an add on
their Instagram feed. They want a personalized
experience. As a brand, you are going to need to
find a way to customize your message.
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One way to do this is to target your social media
campaigns by platform. For instance, use
Instagram to be aspirational, use Twitter for
quick bits or news, and Snapchat for real behind
the scenes peeks. On all platforms, you need to
create a message that resonates, though, to reach
your intended audience and marketing goals.
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Generation Z has grown up in this ever-changing
digital world. They can process information
quickly, and they like it that way. They want
posts that are simple and short, getting straight
to the point. Brands and business owners will
need to learn to create blurbs that are engaging,
brief, and keep to the key points. They look for
spokespeople that are like them instead of flashy
models or stars. Smart brands will develop
relationships with social media influencers if
they want to gain recognition with the Generation
Z audience.

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If you want help tailoring your social media
strategy to the younger audiences, let SOAP Media
assist you. Contact us today to discuss your
social media and other marketing needs.
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