Outdoor Advertising - PowerPoint PPT Presentation

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Outdoor Advertising

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Title: Outdoor Advertising


1
Top 5 things to consider while choosing best
hoarding service company in India
2
Introduction
  • As a competition for gaining the upper-edge in
    market, many companies are investing more time
    and effort into hoarding advertising.
  • Hoarding advertising can fit into any
    transformational advertising strategy,
    transformational advertising simply means
    implanting into the mind of a user, a message or
    an image regarding a differential product
    advantages.
  • Such advertising medium offers consistency as
    well as stability when it comes to delivering
    brand awareness

3
Here are the some advices from the best hoarding
service companies in India
  • Quality over quantity always
  • Verified and legal Hoardings
  • Trusted Partners across locations
  • Best printing solutions
  • Finally, the pricing

4
Quality over quantity always
  • Remember that running your Outdoor advertisement
    through many locations wont meet your campaign
    goal.
  • Your vendor might show you hundreds of outdoor
    advertising locations but may not have the
    slightest clue as to which spot will generate
    more customers for you.
  • In outdoor advertising, prime locations are
    always expensive but are worth the investment
    considering their benefits.
  • Therefore, advertising in a few prime locations
    rather than many non-producing open locations is
    the best way to go.

5
Verified and legal Hoardings
  • There are many Bangalore Hoarding Service
    providers who deal with more than 500 Hoardings.
    However, their service methods are illegal and
    can easily be traced.
  • This being said, do you want the government
    tearing up your ads or placing an embarrassing
    notice on your ad during course of your outdoor
    Advertising Campaign? Do you want every
    possible/current customer of yours to know that
    youve been promoting your business illegally? To
    be safe and avoid this conflict, ask your vendor
    if the Hoardings they are sourcing have the
    necessary permissions and certificates from the
    required city corporation.

6
Trusted Partners across locations
  • Many companies who provide a central Hoarding
    service in Bangalore claim that their service
    ranges all across India.
  • This is not true! Most companies source it from
    unknown other Ad agencies or Media owners.
  • Make sure that the vendor you deal with has had
    previous partners who had no issues of trust.
  • Doing this will clear any doubts you had about
    your campaign running smoothly and it will also
    build a bridge of trust between you and your
    vendor.

7
Best printing solutions
  • While many Advertising agencies in Bangalore have
    creative solutions, they dont provide in-house
    printing solutions- theyre too caught up
    sourcing the material theyve received for cheap
    rates.
  • Cheap is the only aspect that these Advertising
    agencies are attracted to when looking out for
    flex materials.
  • The major downside of this is that these cheap,
    low-quality materials cannot withstand immense
    sunlight and rapid winds.
  • Therefore, make sure that you are thoroughly
    informed about material quality and pricing.
  • Having proper flex material will add better
    contrast to your advertisement as well as
    longevity.

8
Finally, the pricing
  • Given that the outdoor hoarding service company
    met all basic validations mentioned above, the
    price they charge you should be dealt with in a
    practical manner.
  • Expecting a super cheap price on any level of
    validation is not a smart mindset to have since
    vendors will quickly pass up on your decreased
    value.
  • In order to avoid this dilemma, be open to and
    aware of overpricing.
  • At the end of the day, company success is the
    number one priority.

9
Conclusion
  • In a state like Tamil Nadu, it is important to
    maintain an elevated attentiveness throughout
    outdoor promotions like posters, banners and
    especially hoardings. When it comes to hoarding
    advertising there are many creative advertising
    agencies in Chennai which makes it easier for the
    companies to reach a specific consumer group they
    sell their services and products to.
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