Title: Role of Digital screens in boosting Outdoor Advertising
1Role of Digital screens in boosting Outdoor
Advertising
2Outdoor Advertising
- The power of out of home advertising is vast and
beyond the limit of the static display. Over the
past decade, the outdoor advertising platform has
played a significant role in captivating the
audience effectively. As this medium of
advertising assures guaranteed audiences for the
displayed content, marketers focus on investing
their revenue in outdoor advertising for enhanced
brand building for their market.
3Digital Outdoor Advertising
- As technology advanced, the advertising platform
got the superpower to engage the audience out
there in streets and outdoor locations uniquely
through various out of home media. Replacing
traditional static print boards, the digital
screens open up a wide range of opportunities in
captivating the audience and assuring better
customer interaction.
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5Advantages of Outdoor Digital Advertising
Grabs Passerby attention.
Conveys messages effectively.
Better customer engagement.
Good visual experience.
Promotes online engagement sales.
Cost-effective
Better Return on investment.
6These are some of the stand out features that
digital screens offer in outdoor advertising
Uniqueness in Outdoor Advertising
- Digital advertising can convey the message in
different effective ways. It can be through
digital images, video graphics or even touch
screen kiosks that promote one to one customer
interaction.
7These are some of the stand out features that
digital screens offer in outdoor advertising
Uniqueness in Outdoor Advertising
- Being a highly interactive medium of advertising,
brands try to adopt different marketing
strategies through digital advertising that can
grab the attention of the target audience
effectively.
8These are some of the stand out features that
digital screens offer in outdoor advertising
Uniqueness in Outdoor Advertising
- With the aid of digital technology, marketers are
able to customize their ad content to be
displayed. By installing the program in digital
screen software quick promotions and
announcements can easily be done through digital
advertising screens.
9These are some of the stand out features that
digital screens offer in outdoor advertising
Uniqueness in Outdoor Advertising
- With the aid of digital technology, marketers are
able to customize their ad content to be
displayed. By installing the program in digital
display screen software quick promotions and
announcements can easily be done through digital
advertising screens.
10These are some of the stand out features that
digital screens offer in outdoor advertising
Uniqueness in Outdoor Advertising
- Compared to traditional ways of advertising, the
content in digital advertising can be made more
engaging. Through short storytelling ads,
incorporating qa section, including entertaining
games or puzzles related to brand service etc can
easily trigger the purchase decisions of the
buyer.
11- Thus outdoor digital display boards can enhance
the out of home media presence to a better
standard of advertising.
12THANK YOU