Role of Digital screens in boosting Outdoor Advertising - PowerPoint PPT Presentation

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Role of Digital screens in boosting Outdoor Advertising

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The digital display screens open up a wide range of opportunities in captivating the audience and assuring better customer interaction. Studies conducted over the last few years reveal that digital advertising plays a significant role in driving advertising campaigns successfully in both building brand awareness and enhancing the sales rate. – PowerPoint PPT presentation

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Title: Role of Digital screens in boosting Outdoor Advertising


1
Role of Digital screens in boosting Outdoor
Advertising


2
Outdoor Advertising
  • The power of out of home advertising is vast and
    beyond the limit of the static display. Over the
    past decade, the outdoor advertising platform has
    played a significant role in captivating the
    audience effectively. As this medium of
    advertising assures guaranteed audiences for the
    displayed content, marketers focus on investing
    their revenue in outdoor advertising for enhanced
    brand building for their market.

3
Digital Outdoor Advertising
  • As technology advanced, the advertising platform
    got the superpower to engage the audience out
    there in streets and outdoor locations uniquely
    through various out of home media. Replacing
    traditional static print boards, the digital
    screens open up a wide range of opportunities in
    captivating the audience and assuring better
    customer interaction.

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Advantages of Outdoor Digital Advertising
Grabs Passerby attention.
Conveys messages effectively.
Better customer engagement.
Good visual experience.
Promotes online engagement sales.
Cost-effective
Better Return on investment.
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These are some of the stand out features that
digital screens offer in outdoor advertising
Uniqueness in Outdoor Advertising
  • Digital advertising can convey the message in
    different effective ways. It can be through
    digital images, video graphics or even touch
    screen kiosks that promote one to one customer
    interaction.

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These are some of the stand out features that
digital screens offer in outdoor advertising
Uniqueness in Outdoor Advertising
  • Being a highly interactive medium of advertising,
    brands try to adopt different marketing
    strategies through digital advertising that can
    grab the attention of the target audience
    effectively.

8
These are some of the stand out features that
digital screens offer in outdoor advertising
Uniqueness in Outdoor Advertising
  • With the aid of digital technology, marketers are
    able to customize their ad content to be
    displayed. By installing the program in digital
    screen software quick promotions and
    announcements can easily be done through digital
    advertising screens.

9
These are some of the stand out features that
digital screens offer in outdoor advertising
Uniqueness in Outdoor Advertising
  • With the aid of digital technology, marketers are
    able to customize their ad content to be
    displayed. By installing the program in digital
    display screen software quick promotions and
    announcements can easily be done through digital
    advertising screens.

10
These are some of the stand out features that
digital screens offer in outdoor advertising
Uniqueness in Outdoor Advertising
  • Compared to traditional ways of advertising, the
    content in digital advertising can be made more
    engaging. Through short storytelling ads,
    incorporating qa section, including entertaining
    games or puzzles related to brand service etc can
    easily trigger the purchase decisions of the
    buyer.

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  • Thus outdoor digital display boards can enhance
    the out of home media presence to a better
    standard of advertising.

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