How to do SEO on a tight Budget: The best SEO guide for SMEs

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How to do SEO on a tight Budget The best SEO
guide for SMEs
SEO or Search Engine Optimization has become one
among the top priorities for anyone who has an
online portfolio, especially businesses. People
are starting to realize that having the top spot
on a SERP have a significant advantage over
other businesses due to the sheer amount of
traffic that it garners. However, many SMEs wont
have financial capital that large enterprises
spend for SEO in Dubai and hence, they think
that SEO is something that is not meant for them.
Well, we are here to break that stigma and help
you realize the SEO can indeed be possible on a
budget, and if it is executed well, it can bring
in results that are on par with companies who
spend big bucks on it. Do you have high-quality
content? We are not talking about beautiful fonts
or pleasing colors, quality content is something
that glues your attention to whats in that
website. Of course fonts, background images,and
colors do their part but what you need in
content that doesnt just let the user skip to
the next website. Written content must not be
attentionseeking, but allures the mind of the
readers into it. If you have a business website,
the content within the website must speak to the
user about your brand, what it stands for and
what sort of services you offer. It should not
cloud the message that you are trying to
convey. Are you paying enough attention
tokeywords? Including the right keywords in the
right amount is one of the most effective
SEOtactics that you can do on a budget. Keywords
are basically the most common search terms that
users enter while searching for a specific item
on the internet. So each niche, product,and
service have certain keywords associated with
them. for example, one of the high ranking
keyword that users enter into the search engine
for finding the best car of 2019 is best car
2019, so websites in that niche can use such
keywords within their content to boost the
webpage relevance. There are a variety of ways
in which you can find out the most popular
keywords for google without spending a dime.
Make use of such free tools to gain insight into
what works and what doesnt. Long tail keywords
are excellent at finding you more traffic with
less competition. With costlier keyword rank
finder tools, you can have the keywords listed
out automatically, however, you can derive the
same results if you were to spend some time into
manual keywords research.
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Study the competition There may be advice on the
internet that tells you to keep an eye on your
competition or know your competition, but what
you must do is to study them. Do research about
your competitors, study how they maintain their
website and figure out ways in which you can be
better than them. The goal is to always excel
than your competitors by providing your audience
some more. Competitor research will also help
you keep attached to the core goal. Sometimes, it
is easy to veer off the path that you should be
traveling and having a look at your competition
will certainly bring sense to the whole
race. Make sure that your website is in top
shape Did you know that conversion rates dip by
7 for every 100 milliseconds of load time?
Hence, if you have a page that its sweet time in
loading, then you are missing out on quite a lot
of traffic. Today people want websites to load
faster, and the search engines want the exact
same thing. So when the search engines find
websites that take forever to load, they rank
them down and gives preference to the zippy ones.
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There are many factors that lead to high load
time, it can range from poor website optimization
to bandwidth-heavy pictures. So if you find that
your website is taking quite a few seconds to
load, its time to give your website a thorough
check-up. Is your website mobile ready? About
70 of current internet traffic comes from mobile
phones. So it is critical that your website is
ready for mobile devices. It is no secret that
nowadays we tend to spend more time on our mobile
phones rather than desktop PCs. Media
consumption through mobile phones have seen a
remarkable rise over the past few years and we
the trend sure will live on! Search engines like
Google have openly admitted that they give
preference to mobile-optimized websites.
Basically, a mobile-optimized website will be
faster to load and provides easy accessibility on
a touch screen. So having your website mobile
ready does have an impact on how well Google
ranks your website among your competitors. Pay
attention to your page titles and metadata When a
user enters something into the search engine, the
results page will have a list of websites that
contain relevant information in regard to the
search query. However, the SERP doesnt show the
websites in their entirety, it shows only three
parts of a website, - The page title, URL and the
meta description. Out of these three entities,
only the page title and meta description can
convey the essence of the webpage to the user.
So you must make sure that the titles and the
associated meta descriptions in your websiteare
structured in such a way that it grabs the
attention of the user. Having interesting titles
will always help you get more click and
shares. You should consider Guest blogging Guest
blogging in high authority websites is a great
way to build your name as a prominentpersonality
and can get you valuable backlinks that will also
help your website to gain authority. One thing
that you need to pay attention is that websites
that accept guest blogs can be very demanding
when it comes to guest blogs. So make sure that
you provide them with the best of your work. It
is a great way to build online relations that
will further help you craft your websites
success. Need help with SEO? Do you need help
figuring out SEO for your business? We can help
you achieve SEO with a budget by tailoring our
services specifically for your budget. Cube Reach
is a SEO Company Dubai helping clients with
result-oriented SEO services. We can help your
brand reach out to customers and drive more
leads. Contact Cube Reach to know more!