Transition From Old School Marketing To Experiential Marketing

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Transition From Old School Marketing To
Experiential Marketing
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Experiential marketing agencies have changed the
landscape of marketing. A few years ago, everyone
used Facebook and Instagram to promote their
products and services and they are still going
strong with this strategy of theirs. The only
change is that a major chunk of their customers
are moving on to more interactive and immersive
sources of entertainment and this is where
experiential marketing services come in.
Marketers soon decided that they wanted to
experiment with and find out a way to be more
attractive and immersive to their user. This was
accomplished with the help of the leading
experiential marketing agencies that came in with
a unique platform for advertising. Facebook and
Instagram soon became the tools to promote these
events and market the various USPs of these
gatherings.
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Experiential marketing agencies have changed the
landscape of marketing. A few years ago, everyone
used Facebook and Instagram to promote their
products and services and they are still going
strong with this strategy of theirs. The only
change is that a major chunk of their customers
are moving on to more interactive and immersive
sources of entertainment and this is where
experiential marketing services come in.
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Marketers soon decided that they wanted to
experiment with and find out a way to be more
attractive and immersive to their user. This was
accomplished with the help of the leading
experiential marketing agencies that came in with
a unique platform for advertising. Facebook and
Instagram soon became the tools to promote these
events and market the various USPs of these
gatherings.
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They got to be a part of a number of different
live demonstrations. The event was practically
studded with them and there was also an
Instagram café. The latter was done to showcase
how millennials used these kinds of platforms to
create different posts and beat isolation and
connect with thousands of people across the
planet.
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The result was a phenomenal footfall. More than
1500 people attended the live event and a
staggering 93 reported to have received valuable
insights and gained more knowledge on how to use
these platforms for the right purpose. This was
the perfect example of an experiential marketing
event that was able to provide its audience with
incredible value. It also boosted its brand
perception and image in the process. So today you
are going to have to make a careful transition
from old school marketing to new age marketing.
How, this is up to you.
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