Difference Between Digital Marketing & Digital Advertising

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Difference Between Digital Marketing Digital
Advertising

• Presented By- Abhinav Shashtri

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Introduction-

• Digital Marketing is the term used for the target
  specific audience, measurable, and interactive
  marketing of products or services using online
  and social platforms to gain maximum reach of the
  customers, by retaining them. It is inbound
  marketing of products or services by utilizing
  digital platforms to achieve the maximum outputs,
  by attracting suitable clients in a specific
  niche.
• Digital Advertising tends to be broadcasting of
  products and services using various digital
  channels such as digital hoardings banners etc.
  The digital advertisement interruption for you
  from watching your programs. Means this is a way
  of broadcasting see disruptive advertising. Its
  a recorded program, which works as likely fast
  forward content through the advertising to get
  the attraction of the customers.

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1. Functional Difference-

• Digital advertising is known as online
  advertising its short term activity in the grand
  marketing scheme. Usually, digital advertisers
  work with the data given techniques whiles
  digital marketers to design their own ads by
  themselves. However, online marketing begins from
  the moment one chooses the logos colors and
  design for their business and sometimes even
  earlier than it. And then this process continues
  until goal accomplishment. Because everything is
  based with reference to itself a form of
  marketing.

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2. Form Difference-

• Online advertising is created with the intention
  to encourage people to buy things and is meant to
  boost a businesss sales. And, while digital
  marketing is a foundation for most of the
  marketing strategies. Focuses to reach people
  online, who have the potential to become
  customers for the business. Overall, most
  marketing concepts even refer to personalized
  based on a particular demographic or specialty of
  a businesss niche audience.

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3. Purpose Difference-

• Generally, advertisements especially when were
  talking about digital ads or traditional ads
  mainly focus on making audiences for the brand
  and hopefully convert them into buying a product
  or service of that brand. On the other side,
  digital marketing is what develops a brand online
  and establishes its overall impression in the
  audiences minds. Hence, again, digital marketing
  is an ongoing process that lasts long for the
  survival of the business and brand.
• https//www.exltech.in/digital-marketing-course.ht
  ml

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Digital Marketing
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4. Targeting Difference-

• Digital advertising is something thats lesser
  targeted. Digital advertising focuses on more
  approaches to spread the message out. Advertisers
  only use an intelligence tool matches your
  demographic target. Digital advertising involves
  putting your message out there without caring
  about who is going to sees it. Its like putting
  up a billboard on a busy highway, there are so
  many chances of ignorance of your billboard
  message where on other side Digital marketing
  tends to be much more specifically targeted.
  Digital marketing involves targeting to your
  specified audience down to a very specific
  demographic. These demographics could include
  age, gender religion, income, browsing habits as
  well as many other factors.

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5. Nature Difference-

• Digital advertising is tactical in nature. It
  defines how youll promote the product or an
  offer to the target audience. It has a short time
  frame and can be easily replicated. On the other
  hand, digital marketing is strategic in nature.
  In fact, its mainly rooted in a business
  strategy.
• https//www.exltech.in/

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6. Tools and Techniques Difference-

• Digital advertising more or less uses the same
  (though) online versions of ads that which used
  for traditional advertising like digital
  Text-dominant ads, Image-dominant ads, Audio ads,
  and Audio-Visual ads. So ads are generally
  limited to such media. where digital marketing
  has a wide range of tools and techniques to
  spread business, brand, and product in various
  masses. And this ranges all the way from blog
  posts and videos to mobile apps and your
  businesss website, SEO, and social media
  accounts.

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