Digital Marketing Trends and Innovations in 2019

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Atomic Marketing

• Digital Marketing Inn Trends and
• ovations in 2019

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KEY PRESENTATION POINTS
Presentation Content Voice search Video and
virtual content Chatbots Virtual reality
Overview
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Introduction
Digital marketing trends and innovations have
transformed the operations of organizations
communication to the audience. The use of
digital devices and platforms alongside
traditional marketing techniques has attracted
viewers closer than before to business
enterprises. Additionally, consumers have
expanded a wider choice of entertainment and
access to products and services effectively.
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Voice search
Voice search has become more popular because of
improvements in voice recognition. The ability to
use voice search has enabled for the rise of
smart speakers who can order items and control
elements of smart voice devices at home through
verbal command. The value of voice search is
expected to rise to 40 billion in the United
States and 5 billion in the United Kingdom by
the year 2022 because of the development of
strategies in voice commerce and
consultancy. Additionally, through research, it
has been noted that voice search has increased
on mobile especially Android devices and smart
speakers are becoming popular over time.
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Video and virtual content have become more
popular because of the creation of platforms
such as YouTube, Netflix, Facebook live and
Amazon prime video.
Video and virtual content
The creation of videos has become a big trend in
the world today and it continues to grow over
time because of the presence of platforms
created and need for entrepreneurship. Besides,
traditional content watched on televisions sets
in the past has been transferred and now
available in smartphones as video and virtual
content. The trend has developed speculations by
Cisco of 82 establishment of internet traffic
in video content by the year 2021.
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VIRTUAL REALITY
Virtual reality in the release of a product
ensures that risks are eliminated on the
prospects part and symbolizes that the service
provider is ahead of the game. It inserts
objects into a real-life setting and allows
people to add items to an environment and see
how it looks when the objects are
included. Additionally, virtual reality creates a
different new environment that is experienced
by an individual using games while business
utilizes the ability in marketing purposes.
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