6 MISTAKES TO AVOID ON YOUR NEXT PRESS RELEASE

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6 MISTAKES TO AVOID ON YOUR NEXT PRESS RELEASE
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Important

• It is essential to look at what creative
  techniques you can use to liven up the
  traditional Press Release and even more to not
  repeat the same mistakes your competitors are
  making.

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Not Using A Call To Action

• One of the most important benefits of a press
  release is exposure and visibility. In most press
  releases a clear call to action is not included.
  Ensure you use a CTA

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Repetitive Press Releases
Unless you have a newsworthy story, you should
not be putting out a press release every
month, you should be looking to build the story.
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Avoid Using Boring Headlines

• It is essential to have an eye-catching headline
  as it is the first piece of content that your
  reader interacts. It should be relevant,
  informative and exciting.

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Differentiate Between A Blog post And A Press
Release 

• It is essential to have an eye-catching headline
  as it is the first piece of content that your
  reader interacts. It should be relevant,
  informative and exciting.

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Not Using Visuals

• A successful press release contains visuals which
  help grab attention. By not including visuals you
  run the risk of not making an impact with the
  media or with customers. Spend some time get an
  info graphic or a video in place, multimedia is
  critical.

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Overstuffing Of Keywords

• A Press Release can really help with SEO but this
  should not be the sole purpose to issue one. A
  Press release should not be an amalgamation of
  relevant keywords to boost your SEO Rankings

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