On Page SEO .ppt

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SEARCH ENGINE OPTIMIZATION (ON PAGE SEO)
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(No Transcript)
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ON PAGE SEO FACTORS

• Internal links attach your content and gives
  Google an idea of the structure of your website.

• INTERNAL LINK

• Content is the king. Make sure your content is
  right and youve created a firm foundation to
  support all of your other SEO efforts.

• CONTENT

• keywords acts as a channel for your target
  audience to find the most appropriate content on
  your website.

• KEYWORD SELECTION

• TITLE TAGS

• Title tags are projected on search engine results
  pages (SERPs) as the clickable headline for a
  given result and are important for SEO.

• META DESCRIPTION

• Meta description tag serves the purpose of
  advertising copy and it is important part of
  search marketing

• .

• Applying images to alt tags like product photos
  can greatly impact an eCommerce stores search
  engine rankings.

• ALT TAGS

• Printer took a galley of type and scrambled it to
  make a type specimen book.

• Heading tags are crucial for both usability,
  and SEO of your web page.

• HEADER TAGS

• HEADER TAGS

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CONTENT

• Content is the king. It can go beyond text, it
  can include images, video, audio, slides, tools,
  and much more..

• Content and on page SEO go hand-in-hand. Without
  one, your efforts on other are totally
  diminished. For example, your keyword research
  wont do much benefit unless you use those
  keywords in your content.

• High quality content earns you backlinks, and
  its also what search engines drag when they
  arrive at your site.

• From an on page SEO perspective, genuine and
  engaging content will set you apart from
  competitors, as it provides the search engines
  something to index that cant be found elsewhere.
  Good content seriously attracts links.

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TITLE TAGS

• A title tag is an HTML component that specifies
  the title of a web page.
• Title tags are projected on search engine result
  pages (SERPs) as the clickable headlines for a
  given result, and are important for SEO. 
• The title tag of a web page is meant to be an
  accurate and precise description of a page's
  content.

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ALT TAGS
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KEYWORD SELECTION

• SEO keywords ranges from single words to
  complicated phrases and are used in website copy
  to appeal relevant, organic search traffic.

• When properly authorized, targeted SEO keywords
  can be used to inspire all page content in order
  to amuse searcher intent.

• From a searchers perspective, keywords are the
  phrase either typed or spoken into a search
  engine.

• When effectively researched and enhanced,
  keywords acts as a channel for your target
  audience to find the most appropriate content on
  your website.

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INTERNAL LINKS

• Before your content can rank, it first needs
  links. Google finds your web pages best when they
  are linked to from somewhere on the web.
•  Internal links attach your content and gives
  Google an idea of the structure of your website. 
• They can establish a good rank on your site,
  allowing you to provide the most important pages
  and posts more link value than other less
  valuable pages.
• So using the correct internal linking strategies
  can boost your SEO!

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META DESCRIPTION
Meta description tags are not important to search
engine rankings but are extremely important in
achieving user click-through from search engine
result pages (SERPs). These are webmasters chance
to advertise content to searchers and let them
know exactly what the given page contains with
regard to what theyre looking for.
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HEADER TAGS

• Heading tags are HTML tags which are used to
  identify headings and subheadings in your
  content from other types of text 

• Applying the heading tags cab certainly adds up
  to the architecture of your content.
• For search engines, it becomes easier to read and
  understand well-organized content than to crawl
  through structural issues.
• For users, headings are like anchors in a form of
  text, guiding them through the page and making it
  easier to digest.

• Both of these factors increase the importance of
  careful optimization, where small details add up
  to the big SEO and user-friendly pictures and can
  lead to ranking elevation.

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IMPORTANCE OF ON-PAGE SEO
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