Digital marketing - PPT

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Digital Marketing

• Search Engine Optimization

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What is SEO?

• Search engine optimization is the process of
  increasing the quality and quantity of website
  traffic, increasing visibility of a website or a
  web page to users of a web search engine. SEO
  refers to the improvement of unpaid results, and
  excludes the purchase of paid placement.

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Topics in SEO

• Onpage SEO -On-page SEO is the practice of
  optimizing individual web pages in order to rank
  higher and earn more relevant traffic in search
  engines. On-page refers to both the content and
  HTML source code of a page that can be optimized,
  as opposed to off-page SEO which refers to links
  and other external signals.
• OffPage SEO -Off page SEO refers to techniques
  you can use to improve the position of a web site
  in the search engine results page (SERPs). Many
  people associate off-page SEO with link building
  but it is not only that

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Topics in ONPAGE SEO-

• Keyword research
• Meta tags
• Og tags
• Schema
• Image optimization
• Content optimization
• Landing page optimization
• Link/Anchor tags optimization
• Robots.txt files

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• Sitemap
• 3XX redirection
• 4XX redirection
• 5XX redirection
• Canonical redirection
• Analytics and webmaster setup and use
• Htaccess File
• Log File
• Tag Manager

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Keyword Research
For Keyword Reshearch mostly use GOOGLE KEYWORD
PLANNER.

• The simple goal of keyword research is to find
  out what your target audience is searching and
  what it will take to actually rank for those
  keywords.Keyword research isn't just about
  verifying how many searches a particular keyword
  has it's also about exploring the many varied
  ways that people use language to research an idea
  or topic.

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Meta Tag Optimization

• Title Tag optimization- Optimizing title tags
  for search engine. For getting high or top
  visibility on search engine we optimize title
  tag.
• How to Write title?
• Title length (55 to 70 Characters with space).
• Title start with keyword.
• Dont repeat keywords(use 2 or 3 time)
• Title must be unique.

Here is some tips for Title.
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• Meta Description- The meta description is a
  snippet of up to about 155 characters a tag in
  HTML which summarizes a page's content. Search
  engines show the meta description in search
  results mostly when the searched-for phrase is
  within the description, so optimizing the meta
  description is crucial for on-page SEO.
• How to write meta description??
• Use keywords in description.
• Description length must be 160 to 170 characters.
• Use numerical data in description.