Its all about programmatic adserver

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Its All About Programmatic Adserver
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• An appropriate ad server is the one which is a
  core of impactful cross-channel advertising. When
  you know about the ad server, it would be quite
  easier to make the choice of one for your
  business. Have your eye on this article to know
  the ad serving process from inside
• Generally, ad server is a web server which hosts
  information about the ads and delivering the
  advertising content to different websites,
  digital platforms, and mobile apps.
• They allow managing and optimizing the
  advertising activities along with the serving and
  the hosting ads.
• 
  www.djaxtech.com

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• The very first ad server was released and which
  had been a great innovation to the market.
• Now, there are plenty of powerful ad servers
  enable the automated, efficient and the
  cost-effective online advertising for both
  advertisers and publishers.
• Here, take a closer look at the ad server
  technology and figure out how to select a right
  ad server which best suits for your business.
• 
  www.djaxtech.com

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Why you need an ad server?

• Publishers need an ad server for the following
  functions they are
• Adding and controlling the advertisements on
  the website.
• Rotate and optimizing the activities of ads.
• Track the clicks, impressions, and
  conversions.
• Monitoring the relevant metrics in real time.
• Plug in new demands.
• 
  www.djaxtech.com

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Ad server for publishers

• The first significant thing that a publisher can
  do is, need to connect with the ad server before
  launching any ads on the website.
• Ad server provides the publisher technology in
  order to connect to multiple advertisers at a
  single place.
• For instance, if publishers want to add five
  different demanding partners, he can set up the
  ads on the ad server and turn them into 1 code
  with rotating ads, which has to be added to the
  website layout.
• 
  www.djaxtech.com

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Ad server for advertisers

• The purposes of using the ad servers for
  advertisers are similar to publishers goals. The
  advertisers need ad servers for the following
  functional areas. They are
• Buying the traffic from multiple sources
• With the one single platform, all the ad
  campaigns can be managed efficiently
• Ad campaigns can be optimized in real time and
  play with the targeting
• Results are monitored and gathering the
  performance data from the various publishers at
  one account.
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  www.djaxtech.com

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• Ad budgets are relocated to best-performing ad
  spots and sources.
• The powerful ad server functionality is to
  generate the more granular analytic reports.
• Some of the add servers offer the behavioural
  targeting and retargeting which is the biggest
  advantage for ad server users.
• Ad servers ensure the online advertising for both
  advertisers and publishers. The wise choice of
  the right ad server for your company and a clear
  perspective of the ad serving process will surely
  help you to effectively manage the ad activities
  and you will obviously achieve the highest
  business efficacy.
• 
  www.djaxtech.com