Title: TIPS TO HIRE THE RIGHT TECHNOLOGY RENTAL COMPANY
1TIPS TO HIRE THE RIGHT TECHNOLOGY RENTAL COMPANY
2- Technology rentals for your events and pop-up
shops require smooth service from concept to
installation. They must allow you to offer
service, atmosphere and glitch-free technology
that increases the customer experience. Most
companies cannot afford to purchase the
technology used for campaigns and events, and
instead depend on technology rental companies to
provide them with the services they need to
enhance the customer experience. Finding a leader
in the industry that can create the plan you
need, deploy the technology and operate your
activations without stress or failure can be a
challenge. Heres what to look for when choosing
a trustworthy technology rental company.
3Experience
- First and foremost, you will want to work with a
company that has a proven track record in the
industry. With so many companies claiming to be
experts, you will want to look for a company that
is an industry leader and offers the background
and understanding of what it takes to create
exceptional digital experiences. They should have
experience in the area that meets your specific
needs, whether it is for a tradeshow, retail
pop-up or event or digital outdoor advertising. - Creating successful out-of-home programs is a
must so you can ensure that they are able to
create and monetize digital and outdoor plans
that will work for your audience. To master the
out-of-home experience, you will often need a
diverse set of skills that can range from
engineering to software design and content
creation to network operations. You will want to
ensure they take a turnkey approach that provides
you services from planning to execution without
any stress or worry.
4Flexibility
- Renting technology must allow flexibility to suit
the needs of your event. You might need
technology for a day, or have a more permanent
installation or a travelling show that will span
a longer time period. You will also want to know
whether they can adapt their equipment and
services to meet your needs with cutting edge
technology that is available on-demand across
North America if you are targeting different
areas or attending different trade shows on the
road.
One-Stop Shop
The less time invested in finding the technology
you need the better. Finding a one-stop shop that
can assist from ideation through execution saves
you time and money. It will require less staff
and provide you with a single point of contact
during the planning process. Finding a company
able to tailor their services to meet your needs
with diverse content programs and interactive
experiences is the only way to ensure you are
meeting your goals and objectives.
5- Ideation and engineering are vital services that
will allow you to develop award winning
experiences. Your tech rental company should be
able to assist with scoping, sourcing and costing
for your events, as well as providing consulting
that offers feasibility programs, so you know you
are making realistic decisions that can be
executed without challenges. Digital and
interactive engineering provides the customized
services required to increase the pleasure and
usability of customer interaction with the
technology. - You will also find it necessary for your rental
company to interact with your A/V companies,
stage and venue equipment. Some venues have
restrictions or are just smaller and less
prepared to handle all your needs. Working with a
company that has created thousands of temporary
and permanent deployments in all types of
environments will ensure there are no last-minute
surprises such as suitability, compatibility or
operational challenges.
6Interactive Experiences
- Todays savvy consumer expects to be entertained
as well as to enjoy interactive, self-service.
Technology-based interactive experiences can
cover several different areas, from gaming to
augmented reality and motion-based activation to
simple touch screen displays. Retail environments
have special needs that can include digital
merchandiser displays or storefront activations.
Pop-up events remain connected with secure Wi-Fi
and coast to coast coverage. Social media walls
are also an excellent way to draw attention to an
event, providing a real time posting experience
for attendees. With all this in mind, your
technology rental company should be able to
introduce you to new and exciting opportunities,
as well as the expected live event networks that
will add value and increase attendee engagement.
7One-on-One Customer Service
- Although todays consumer enjoys the interactive
experience, they also still want personalized
service. Providing a selection of tablets that
allow your sales team to approach customers
either away from your booth at a trade show, or
on the floor at your pop-up store or event is
ideal to provide on-the-spot information to
customers with questions. This can include
everything from looking up inventory, to setting
up a delivery date, or simply confirming specs
for a product. You can maintain exceptional
customer service by combining touch screens for
those who wish to explore on their own and
tablets for your reps for customers who prefer
the personal touch.
Event Analytics
Understanding the ROI on the technology you use
will help you determine what you can continue to
use to engage customers while eliminating less
successful tactics. Your technology company
should be able to provide analytics that explore
audience insights, biometrics and even heat
mapping to help you see what your audience
enjoyed, and spots they found of most interest in
your display, event or pop-up using real time
data. This information can be shared at sales
meetings, for preparing white papers, adding
content to your blog or to review when planning
your next event.
8Diversity of Products
- Todays events demand a wide variety of
technology to keep people engaged. Your
technology rentals should be able to provide the
items you need on demand, including - Video Wall Designs
- Social Media Walls
- Projection Mapping
- Touchscreens
- Diverse Tablet Solutions
- Indoor and Outdoor LED Displays
- Outdoor Signage
- Customized Tech Solutions
9- Your technology rentals should be handled by an
experienced team that can assist you in all
stages from planning to installation with a
one-stop shop able to provide the diverse
products required to entertain, engage and
convert customers. - To find the best solutions to meet your
technology rental needs, contact us here or call
us at 416-645-5186.