Introduction to Digital Marketing (1)

1
Digital Marketing
2

• Definition-
• Digital marketing encompasses
  of all electronic device or the internet to
  do marketing. Businesses leverage digital
  channels such as search engines, social media,
  email, and other websites to connect with current
  and prospective customers.

3

• Why people are going online?
• The web is open to everyone today , so the
  quantity of individuals who go online is
  consistently expanding.
• People can get more information from internet
  compared to traditional methods.
• So Digital Marketing becomes an important
  part for all businesses to cover large amount of
  customers.

4

• Types of Digital Marketing-
• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Social media marketing (SMM)
• Content marketing.
• Email marketing.
• Online advertising.
• Smartphone marketing.

5

• Benefits of Digital Marketing-
• Brand Awareness
• Less expensive
• It is measurable
• Can reach more people
• Accurate audience
• Builds brand loyalty

6

• What does a digital marketer do?
• Digital marketers are in charge of driving brand
  awareness and lead generation through all the
  digital channels both free and paid.
• These channels include social media, the
  company's own website, search engine rankings,
  email, display advertising, and the company's
  blog.
• A digital marketer who's in charge of SEO, for
  example, measures their website's "organic
  traffic" -- of that traffic coming from website
  visitors who found a page of the business's
  website via a Google search.

7

• How digital marketing work for all business?
• Digital marketing can work for any business in
  any industry. Regardless of what your company
  sells, digital marketing still involves building
  out buyer personas to identify your audience's
  needs, and creating valuable online content.
  However, that's not to say all businesses should
  implement a digital marketing strategy in the
  same way.

8

• Digital Marketing Measurements-
• We have to measure the ROI(Return on
  Investment) to calculate efficiency of the
  digital marketing.
• Many systems and tools are available to measure
  the ROI, they are
• Google Analytics
• Google adwords
• Social media monitoring tool
• And etc.

9

• To learn Digital Marketing or hire Digital
  Marketing Services for your business join
• Digital Marketing Training in Chennai
• Digital Marketing Course in Chennai
• Digital Marketing Agency in Chennai
• SEO Training in Chennai

10
(No Transcript)