google ranking factors - PowerPoint PPT Presentation

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google ranking factors

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As a digital marketer, always trying to challenging the old norms, building and rebuilding successful products. And as a search engine optimization specialist, experienced these analytical skills in digital marketing. I found that digital marketing is a good platform to implement our own ideas, that makes me more creative.As a digital marketer in alappuzha i ahave to assure that you should know about google ranking factors – PowerPoint PPT presentation

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Title: google ranking factors


1
GOOGLE RANKING FACTORS
2
  • Keyword As First Word in Domain
  • A domain that starts with their target keyword
    has an edge over stes that either donit have
    that keyword in their domain .As a digital
    marketer and seo analyst we should prefer the
    keywords for the ranking of your site.

3
  • Title Tag Starts with Keyword

According to Moz, title tags that starts with a
keyword tend to perform better than title tags
with the keyword towards the end of the tag.As a
digital marketer in alappuzha and seo analyst we
should prefer the title tag for the ranking of
your site. Eg
4
  • Content Length

Content with more words can cover a wider
breadth and are likely preferable in the
algorithm compared to shorter, superficial
articles. As a digital marketer and seo analyst
in alappuzha we should prefer the content length
for the ranking of your site.
5
  • Page Covers Topic In-Depth

Theres a known correlation between depth of
topic coverage and Google rankings. Therefore,
pages that cover every angle likely have an edge
vs. pages that only cover a topic partially.As a
digital marketer and seo analyst in alappuzha we
should prefer the page cover topic for the
ranking of your site.
6
  • Image Optimization

Images send search engines important relevancy
signals through their file name, alt text,
titrle, desciption and caption.As a digital
marketer and seo analyst in alappuzha we should
prefer the image optimazitation for the ranking
of your site.
7
  • Grammar and Spelling

Proper grammar and spelling is a quality signal,
although Cutts gave mixed messages a few years
back on whether or not this was important.As a
digital marketer and seo analyst in alappuzha we
should prefer the grammer spelling for the
ranking of your site.
8
  • Mobile-Friendly Update

Often referred to as Mobilegeddon, this update
rewarded pages that were properly optimized for
mobile devices.As a digital marketer and seo
analyst ina alappuzha we should prefer mobile
friendly update for ranling of your site
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