Title: Analyze while Using Google analytics .
1What You can Analyze while Using Google analytics
2What is Google Analytics ?
- Google Analytics is a free Web analytics service
that provides statistics and basic analytical
tools for search engine optimization (SEO) and
marketing purposes. The service is available to
anyone with a Google account Google Analytics is
now the most widely used web analytics service on
the Internet.
3Google Analytics What Does It Do ?
- Website Traffic
- 1. Where visitors came from How
- 2. How they are navigating through your website.
- 3. Behaviour
- Track Conversions
- 1. Downloads
- 2. Page Views
- 3. Registrations
4Dashboard Sessions
- Users It indicates the total number of unique
visitors who have viewed or interacted with your
website. - Page Views It is a view of a page on your site
that is being tracked by the Analytics tracking
code. - Pages / Session This is the number of pages that
your users are visiting on average per session. - Avg. Session Duration Average session duration
is calculated as the total duration of all
sessions (in seconds) / number of sessions. - Bounce Rate When a user lands on a page of your
website and then leaves it without browsing any
further, the user is said to have bounced. - New Sessions Percent of new sessions is just
the percentage of sessions generated by new
visitors on your website.
5Dashboard
6Audience
The Audience report in Google Analytics gives you
a detailed analysis of the users visiting your
website. The Overview tab gives you an overall
picture of your websites audience and their
activity.
7- Demographic tab shows you the age and gender of
your audience. - Geo tab shows you the language and location of
the users. - Behavior tab shows you the behavior of your
audience based on their interaction with you site
such as New vs. Returning Users, Engagement, and
more. - Technology tab shows you the browser, OS, and
network that your users are using to access your
website. - Mobile tab shows from which gadget your website
viewed/searched.
8Demographic
9User Flow
10Acquisition
The Acquisitions report gives you a detailed
overview of where your traffic is originating
from such as organic search, direct, social,
referral, or email. Using the tabs inside the
Acquisition report, you can dig deeper into the
individual traffic sources and view them by
channel, source/medium, and more.
11Behaviour
The Behavior report captures and displays what
visitors do on your website, the pages they
visit, and what actions they take while on those
pages. The Overview shows you how many Page Views
your site received in the selected time range
along with some other metrics
12Conversion
Conversions simply mean a certain action taken by
the user thats important to your business for
instance, the completion of a purchase.
13Goal Creation HowTo Set Up Goal.
- Create a new goal-
- Navigate to your goals
- Sign in to Google Analytics.
- Select the Admin tab and navigate to the desired
account, property and view. - In the VIEW column, click Goals.
- Click NEW GOAL or Import from Gallery to create
a new goal, or click an existing goal to edit its
configuration.
14Goal Creation How To Set Up Goal.
15Thank you
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