Analyze while Using Google analytics - PowerPoint PPT Presentation

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Analyze while Using Google analytics

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Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. – PowerPoint PPT presentation

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Title: Analyze while Using Google analytics


1
What You can Analyze while Using Google analytics
2
What is Google Analytics ?
  • Google Analytics is a free Web analytics service
    that provides statistics and basic analytical
    tools for search engine optimization (SEO) and
    marketing purposes. The service is available to
    anyone with a Google account Google Analytics is
    now the most widely used web analytics service on
    the Internet.

3
Google Analytics What Does It Do ?
  • Website Traffic
  • 1. Where visitors came from How
  • 2. How they are navigating through your website.
  • 3. Behaviour
  • Track Conversions
  • 1. Downloads
  • 2. Page Views
  • 3. Registrations

4
Dashboard Sessions
  • Users It indicates the total number of unique
    visitors who have viewed or interacted with your
    website.
  • Page Views It is a view of a page on your site
    that is being tracked by the Analytics tracking
    code.
  • Pages / Session This is the number of pages that
    your users are visiting on average per session.
  • Avg. Session Duration Average session duration
    is calculated as the total duration of all
    sessions (in seconds) / number of sessions.
  • Bounce Rate When a user lands on a page of your
    website and then leaves it without browsing any
    further, the user is said to have bounced.
  • New Sessions Percent of new sessions is just
    the percentage of sessions generated by new
    visitors on your website.

5
Dashboard
6
Audience
The Audience report in Google Analytics gives you
a detailed analysis of the users visiting your
website. The Overview tab gives you an overall
picture of your websites audience and their
activity.
7
  • Demographic tab shows you the age and gender of
    your audience.
  • Geo tab shows you the language and location of
    the users.
  • Behavior tab shows you the behavior of your
    audience based on their interaction with you site
    such as New vs. Returning Users, Engagement, and
    more.
  • Technology tab shows you the browser, OS, and
    network that your users are using to access your
    website.
  • Mobile tab shows from which gadget your website
    viewed/searched.

8
Demographic
9
User Flow
10
Acquisition
The Acquisitions report gives you a detailed
overview of where your traffic is originating
from such as organic search, direct, social,
referral, or email. Using the tabs inside the
Acquisition report, you can dig deeper into the
individual traffic sources and view them by
channel, source/medium, and more.
11
Behaviour
The Behavior report captures and displays what
visitors do on your website, the pages they
visit, and what actions they take while on those
pages. The Overview shows you how many Page Views
your site received in the selected time range
along with some other metrics
12
Conversion
Conversions simply mean a certain action taken by
the user thats important to your business for
instance, the completion of a purchase.
13
Goal Creation HowTo Set Up Goal.
  • Create a new goal-
  • Navigate to your goals
  • Sign in to Google Analytics.
  • Select the Admin tab and navigate to the desired
    account, property and view.
  • In the VIEW column, click Goals.
  • Click NEW GOAL or Import from Gallery to create
    a new goal, or click an existing goal to edit its
    configuration.

14
Goal Creation How To Set Up Goal.
15
Thank you
01724670301 info_at_softuvo.com www.softuvo.com
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