annmarshall1111 (1)

1
How important is Account Profiling in B2B Lead
Generation?
2
(No Transcript)
3

• Imagine that you have a thorough understanding of
  your target accounts, which can give you a
  competitive advantage in marketing and sales.
  They help you prioritize calls, create
  personalized messages that attract attention,
  encourage decision-makers to consider your
  products, shorten the sales cycle, and close the
  sale.

4

• Sounds like your sales graph knocking every point
  towards the peak, right?
• There is a big difference between a potential
  business and a venture that is out of business.
  Generally, accurate account profiling can fill
  the gap most effectively and robust your sales
  which come with an added benefit of knowing which
  track to look for and where to hunt. The B2B
  account profiling provides decision-making
  information for effective communication and
  tailored solutions that lead to higher and more
  dynamic conversions for your investment, as well
  as efforts.

5

• Most strategic accounts are the double-edged
  swords and it has been seen that these key
  accounts hold a huge margin in terms of revenue.
  Leaving these gemstones unturned might turn them
  into a fallow stone and can be overlooked in
  spite of considering it as stepping stone for
  your business objectives.
• Obtaining in-depth details of the key accounts is
  strategically driven by B2B marketing campaigns.
  And this has a direct link to account-based
  marketing (ABM). As the adoption
  of ABM (account-based marketing) has been
  accelerating since last some years and with its
  deep penetration in marketing funnel specifically
  in prospect profiling, it is predicted to have a
  transformative impact on the B2B sales and
  marketing.

6
What can be missed if your process isnt
efficient enough?

• Account profiling is the process of acquiring
  every succinct intel of the target accounts that
  help in customize and personalize the campaigns.
  And if things dont go well, it brings some
  serious consequences related to sales of the
  company.

7

• Account profiling help you in,
• Engaging with a potential client that suites best
  for your service offerings
• Analyzing their long list of collaborated vendors
  and suppliers
• Providing POCs and decision-makers who are
  perfect to pitch you proposals
• Buying patterns, business financial activities,
  and recent news

8

• If you don't know what you're dealing with, you
  can venture into a maze and wander aimlessly
  until you reach a dead end. But the account
  profile offers a master card to crack the maze.
  It decrypts the people involved in the decision,
  their role and the problems they face.
• If the process makes you twirled in the logic and
  strategies and still leaves you nowhere in the
  process of onboarding clients. Consider some of
  the account profiling services which assist in
  running prospect profiling.

9
Thank You