How to Develop a Winning Social Media Campaign for Your Niche Audience

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Sleek Web Designs
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How to Develop a Winning Social Media Campaign
for Your Niche Audience
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• So, youd like your brand to connect with your
  audience in an authentic and lasting manner, and
  youd like to use social media to meet this goal.
• What you need to do is to come up with a concrete
  social media campaign. Whether you want to do on
  your own or with the help of a social media
  agency New York, is completely up to you.
• While you regularly post company updates and blog
  content across various social media platforms,
  you arent certain how you can develop the
  campaign.
• Here are the steps you need to follow

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1. Identify the target audience

• Firstly, you need to know who your audience and
  the things they find important. Most businesses
  error by putting together a social media campaign
  whose focus is purely on the benefits associated
  with their services and products without
  considering the needs and challenges of their
  audience. This can lead to wasted budget, time
  and other resources.

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• Instead, you should take time to know more about
  your audience and the things they care about the
  most. A good place to start is to create customer
  personas, which refers to imaginary profiles of
  your ideal customers complete with basic details
  such as their demographics and specific
  information like the challenges they face, their
  sources of information and places they visit when
  buying services or products.To create customer
  personas and know your ideal audience, follow
  these steps

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• Make general assumptions about the target
  audience on the basis of your previous experience
  with such customers.
• Carry out further market research to help you
  correct or confirm the assumptions and discover
  any new opportunities in the market.
• Interview some of your best customers to know
  what exactly drives them and the things they care
  about the most whenever theyre making a
  purchasing decision.
• After researching on your target audience, flesh
  out these personas and develop profiles that can
  help you go ahead with your content marketing.

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• After knowing your target audience and what
  drives them, youll be in a position to use a
  social media campaign and reach them effectively.
  This will inform the content types you use as
  well as the approaches used to engage them. If
  youre too busy to get started with this, you may
  ask for help from a social media agency New York.

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2. Choose the right social media channels

• Now that you have an idea of what your target
  customers care about the most, the next step is
  to find out where these people hang out online.
  Many social media platforms exist for brands
  looking to connect with their audience. But your
  brand may not have the resources and time to be
  on all of these sites. Therefore, you should
  strategically select those channels that are
  relevant to your audience.

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• When selecting the social media sites that best
  suit your campaign, keep the following in mind
• Audience-Which channels have a large audience
  that can let you expand your reach?
• Demographics - Which platforms have the biggest
  number of people that will fit within the
  demographics of your target audience?
• Features-Which social media sites provide
  features that make it easy for you to highlight
  your brand?
• Activity Which channels have a highly active
  user base? How do years engage on this channel?

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3. Create specific campaign objectives and goals

• Before you launch your social media campaign, you
  should decide on the campaigns goals and
  objectives. Look at what you intend to achieve
  from this particular campaign and how these goals
  fit in with your companys marketing goals as
  well the overall business objectives.
• Most brands use the following common goals as
  their starting point in their social media
  campaigns
• Generate more traffic to the business website
  Get new leads Convert those leads into buying
  customers Sell a specific service or product
  Raise brand awareness Communicate with their
  customers Build brand authority

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• Remember to clearly highlight your goals and
  follow the SMART system of goal setting. In other
  words, ensure your goals are specific,
  measurable, achievable, relevant and time bound.
  For example, if you follow the SMART goal setting
  system, youll realize that increase revenue
  doesnt mean anything. Instead, specific the much
  you intend to increase revenue by, and within
  what duration.
• Keep those specific goals in mind when selecting
  promotion techniques and the content type you
  intend to create for each campaign.

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4. Choose different promotion methods for each
channel

• Every social media site has unique best practices
  that you should keep in mind when executing your
  campaign. If you choose Facebook and Instagram,
  for example, be sure to follow the social media
  rules applicable on these channels.
• After deciding on the channel type to use, you
  know how to pass across your campaign content for
  every channel. Certain channels have features
  that let you publish various content types that
  can engage your audience.
• For instance, Instagram, YouTube and Facebook
  allow live video streaming that you can use to
  connect with your target audience at a particular
  time. Remember, you can still use paid
  advertising opportunities on certain channels
  such as Facebook and Instagram. While engagement
  and organic content can help you to establish
  relationships with some customers, paid
  advertising can let you reach out to more
  consumers who are interested in your brand, but
  not yet engaging with your content or following
  you.

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5. Craft a content calendar

• After knowing the goal of your campaign and the
  way you intend to promote content on different
  channels, you should now create a content
  calendar. The role of content in your social
  media campaign cant be overemphasized. It forms
  the first line of communication, and this is what
  followers, fans and the rest of the audience will
  see before they decide whether to engage.
• Your objectives and goals will determine the
  type of content to develop for your campaigns.
  Examples of content types you may want to include
  are blogs, landing pages, eBooks, text posts,
  videos and images.

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• Pick individuals from your sales and marketing
  teams to help decide on the right content topics.
  Also, include people from the customer support
  team because theyre experienced in handling
  customers directly and understand the challenges
  they experience. If youre a small business
  without such a team, seek help from a social
  media agency New York.
• After deciding on the content types and the
  topics of focus, you should organize the
  information in a content calendar. You can use a
  Google spreadsheet or a paid program for this.

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• Each persons editorial/content calendar may look
  different. Go for a format that works well for
  you. Typically, an effective content calendar
  contains
• Title or topic Description Content type
  Author Post date Due date Promotion
  information Other useful notes
• Keep the content in your company server or Google
  Drive so everyone can access it.

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