Digital marketing ppt

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DIGITAL MARKETING PRESENTATION
Learn the fundamentals of digital marketing to
help your business or career.
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CONTEXT
Types of Marketing What is Digital Marketing
Types of Digital Marketing Benefits of Digital
Marketing Steps to Start Digital Marketing
Conclusion
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Types of Marketing

• There are mainly two types of Marketing
• Traditional Marketing
• Digital Marketing

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1) Traditional Marketing -
Traditional marketing i offline media to reach
traditional marketing i other print ads, but the
advertisements, and T
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2) WHAT IS DIGITAL MARKETING?
Digital marketing, also calle online marketing,
is the promotion of brands to connect with
potential customers using the internet and other
forms of digital communication. This includes not
only email, social media, and web-based
advertising, but also text and multimedia
messages as a marketing channel. Essentially, if
a marketing campaign involves digital
communication, it's digital marketing.
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TYPES OF DIGITAL MARKETING
SEO (SEARCH INGINE OPTIMIZATION) SEM (SEARCH
INGINE MARKETING) EMAIL MARKETING AFFILIATE
MARKETING SOCIAL MEDIA MARKETING CONTENT
MARKETING MOBILE ADVERTISING WEB DESIGN APP
DEVELOPMENT
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SEO (SEARCH INGINE OPTIMIZATION)
Well, SEO stands for 'Search Engine
Optimization', which is the process of getting
traffic from free, organic, editorial, or
natural search results in search engines. It aims
to improve your website's position in search
results pages. Remember, the higher the website
is listed, the more people will see it.
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SEM (SEARCH INGINE MARKETING)
Search engine marketing is the practice of
marketing a business using paid advertisements
on search engines and other websites
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EMAIL MARKETING
Email marketing is a powerful marketing channel,
a form of direct marketing as well as digital
marketing, that uses email to promote your
businesss products or serv ces. It can help make
your customers aware of your latest items or
offer by integrating it in o your marketing
automation efforts. It can also play a pivotal
role in your mark ting strategy with lead
generat on, brand awareness, building
relationships or keeping customers engaged
between purchases through different types of
marketing emails.
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AFFILIATE MARKETING
Affiliate marketing s an effective way of dig al
marketing that involves a me chant paying
commission to one or more affiliate ( third
party site or entity ) for advertizing a
merchant's product with referrals
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SOCIAL MEDIA MARKETING ( SMM )
Social media marketing (SMM) is a form of
internet marketing that uses social media apps
as a marketing tool. These social media platforms
enable brands to connect with their audience to
build a brand increase sales drive traffic to a
website and build a community of followers to
share and engage with content. Producing relevant
content that users will share with their own
networks helps brands increase their exposure.
It also extends their reach toward
fans, potential customers and even potential
employees when used as a recruitment tool.
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CONTENT MARKETING
Content marketing is a marketing strategy used to
attract, engage, and retain an audience by
creating and sharing relevant articles, videos,
podcasts, and other media. This approach
establishes expertise, promotes brand awareness,
and keeps your business top of mind when it's
time to buy what you sell.
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MOBILE ADVERTISING
It is a digital marketing strategy that enables
a company to reach the target audience in a
relevant manner through any mobile devices (such
as tablets, smartphones, etc.) via messages,
emails, and app install ads
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WEB DESIGN
The purpose of a website is to make people aware
of your business as well as promote the company
mission, products, and services offered. Web
design and marketing go hand-in-hand when it
comes to designing your website and promoting
your business in marketing campaigns later.
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APP DEVELOPMENT

• In this smartphone era, many marketing experts
  highly recommend inclusion of app development in
  marketing for various reasons it gives
  businesses initial access to customers,
  simplifies the purchase process, facilitates
  sharing of coupons and promotions, and helps
  mine customer data.

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BENEFITS OF DIGITAL MARKETING
Reaching a Global Audience Marketing to Niche
Audience Trackable Measurable Results Higher
Engagement IMPROVE SEARCH RANKING Interactive
Marketing Increased ROI Remarketing
Opportunities Win Customer Loyalty
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Steps to Start Digital Marketing
Determine target market and product choices The
first thing to do is choose your target market or
who will be your customers first. After knowing
and recognizing the right target market, then
learn whether the product you are going to make
can be a solution for them. Choose the product
that is the best solution The second step in
learning digital marketing for beginners is
choosing the product you want to offer. You need
to think about whether your product is the best
and a solution?
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Steps to Start Digital Marketing
Build a website Create a website as soon as you
find the right product and target market. The
marketplace is indeed a great choice for
businesses. But the site is still not your own.
So, you should build your own website Building
social media now is the time to build social
media as a means of promotion. You can choose
various social media. Choose the one that you
think is right for the target market.
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Learn Digital Marketing Together
By now you must have known more about what
marketing strategies are in Digital Marketing!,
you can learn more through various online and
offline webinars to add deeper insight. Visit
the web below to join our community windreamsinfo
rmatives.in
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"Stop to count about followers and focus on
what's in sight to get ahead"
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CONCLUSION
The study started with the aim to analyse the
different issues related to the digital
marketing. Based on the discussion it has been
found that in case of the digital marketing the
most important aspect is to connect with the
users. The ladder of engagement has shown the
approaches to attach with the customers. The
study has also revealed that in order to utilise
the digital marketing in an effective way, the
companies are required to design an effective
platform. With the example of Pinterest the
effectiveness of a social media platform has been
discussed. The current trends in the digital
marketing have also been discussed in the study
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