Digital Marketing

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TECHEDO TECHNOLOGIES

• DIGITAL MARKETING INSTITUTE

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WHAT IS DIGITAL MARKETING?

• DIGITAL MARKETING IS THE MARKETING OF PRODUCTS OR
  SERVICES USING DIGITAL TECHNOLOGY, MAINLY ON THE
  INTERNET, BUT ALSO INLCLUDING MOBILE PHONES,
  DISPLAY ADVERTISING ,AND ANY OTHER DIGITAL
  MEDIUM.

• DIGITAL MARKETING HELPS YOUR BUSINESS MAKE USE OF
  TECHNIQUES AND STRATEGY THAT WILL NOT  ONLY
  ATTRACT MORE TRAFFIC TO YOUR BUSINESS BUT QUALITY
  TRAFFIC WHICH WILL ENGAGE AND CONVERT MORE.

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TYPES OF DIGITAL MARKETING

• SEO(Search engine optimization) 
• SMM(Social media marketing)
• SEM(Search engine marketing)
• SMO(Social media optimization)
• PPC(Pay per click)
• Email marketing

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SEarch engine optimization is the process of
increasing the quality and quantity of website
traffic by increasing the visibility of a website
or a web page to users of a web search engine.
SEO refers to the improvement of unpaid results
and excludes direct traffic/visitors and the
purchase of paid PLACEMENT.

• SEO IS ONE OF THE MOST COST-EFFECTIVE MARKETING
  STRATEGIES BECAUSE IT TARGETS USERS WHO ARE
  ACTIVELY LOOKING FOR YOUR PRODUCTS AND SERVICES
  ONLINE. SEOS INBOUND NATURE HELPS BUSINESSES
  SAVE MONEY AS OPPOSED TO OUTBOUND STRATEGIES LIKE
  COLD-CALLING.

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Social media marketing (SMM) is a form of
Internet marketing that utilizes social
networking websites as a marketing tool. The goal
of SMM is to produce content that users will
share with their social network to help a company
increase brand exposure and broaden customer reach

• SMM HELPS A COMPANY GET DIRECT FEEDBACK FROM
  CUSTOMERS (AND POTENTIAL CUSTOMERS) WHILE MAKING
  THE COMPANY SEEM MORE PEROSNABLE. 

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Search engine marketing is a form of Internet
marketing that involves the promotion of websites
by increasing their visibility in search engine
results pages primarily through paid advertising.

• SEM IS MORE EXPENSIVE IF YOURE NOT ALSO FOCUSING
  ON LONG-TERM STRATEGIES INCLUDING KEEPING THAT
  QUALITY SCORE UP, SEO, AND A SOCIAL MEDIA
  PRESENCE. BUT IN THE SHORT TERM, NOTHING CAN
  DRIVE MORE LEADS AND SALES FASTER THAN SEM.

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Social media optimization (SMO) is the process of
increasing the awareness of a product, brand or
event by using a number of social media outlets
and communities to generate viral publicity.

• IT HELPS IN CREATING AWARENESS OF YOUR BRAND BY
  EXPLORING ENDLESS OPPORTUNITIES IN THE MARKET. 

• IT ALSO HELPS IN THE BUILD UP OF INTERACTIONS
  WITH THE PROSPECTIVE CUSTOMERS THROUGH BOGS and
  FORUMS.

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PPC stands for pay-per-click, a model of internet
marketing in which advertisers pay a fee each
time one of their ads is clicked. Essentially,
it's a way of buying visits to your site, rather
than attempting to earn those visits
organically. 
PPC

• ADVETISERS HAVE THE OPPURTUNITY TO PLACE THEIR
  BRAND, PRODUCT, OR SERVICE FRONT AND CENTER IN
  THE FORM OF AN AD THAT TARGETS A SPECIFIC
  KEYWORD OR BEHAVIOUR.

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Email marketing is the act of sending a
commercial message, typically to a group of
people, using email. In its broadest sense,
every email sent to a potential or current
customer could be considered email marketing.

•  MARKETING YOUR PRODUCTS OR SERVICES BY EMAIL CAN
  BE A FAST, FLEXIBLE AND COST-EFFECTIVE WAY OF
  REACHING NEW CUSTOMERS AND RETAINING EXISTING
  CUSTOMERS BY ENCOURAGING REPEAT WEBSITE VISITS.

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Thank You!

• Techedo.com